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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

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Aldi's Pilates reformer
Fitness

Aldi’s Pilates Reformer That Caused a Frenzy in Australia Lands in the UK for £150

Aldi, the budget-friendly grocer, is launching a £150 at-home Pilates reformer in the United Kingdom following Australia's debut last year.

Courtney Rehfeldt • May 15 2025
the rooftop at the Santa Monica Proper Hotel
Wellness

Proper Hotels Invests in Wellness, Going Seed Oil-Free Kitchens & Elevating Guest Experiences

Proper Hotels goes seed oil-free in all kitchens, launching a new wellness era with Zero Acre Farms and elevated guest experiences

Elizabeth Ostertag • May 15 2025
a headshot of Xpo CEO Mark King
Fitness

Xponential Fitness CEO Mark King to Retire

Xponential Fitness CEO Mark King is retiring due to health reasons. He will remain in the role during the search for his successor.

Courtney Rehfeldt • May 15 2025
an image of Beachbody's popular fitness programs
Finance

Beachbody Warns 2025 Will Be a Transition Year

Beachbody has secured a $25M loan as it shifts strategy to focus on nutrition, affiliate sales and two of its famed fitness programs.

Courtney Rehfeldt • May 15 2025
A small group training outdoors, running in NYC.
Finance

Solidcore Founder Leads $3.5M Round for The Athletic Clubs

The Athletic Clubs has secured $3.5 million in funding from Solidcore founder Anne Mahlum to expand its squad-based training model.

Courtney Rehfeldt • May 15 2025
Peloton Studios
Fitness

Peloton’s NY Studios Are Getting a Summer Makeover: Here’s What To Expect

Peloton chief content officer Jen Cotter shares what's coming to the brand's New York studios, and what it could mean for the future.

Elizabeth Ostertag • May 15 2025
Hybrd team photo
Tech

Hybrd App Launches To Support Athletes Training Across Disciplines

Hybrd, a new performance-tracking app for hybrid athletes, has launched on iOS to unify strength, cardio and wearable data.

Courtney Rehfeldt • May 15 2025
a woman on a telehealth call on her laptop and drinking coffee.
Wellness

Found Adds Direct Access to Wegovy & Zepbound From $349

Found is now offering Wegovy and Zepbound through direct-to-consumer pharmacy programs, expanding access to GLP-1 medications.

Courtney Rehfeldt • May 15 2025
BeaverFit HQ
partnership

Avoid Tariffs and Delays: How BeaverFit Keeps Gyms Growing

Whether it’s dodging tariffs or the issues that come with shipping overseas, BeaverFit helps U.S. fitness brands grow without any resistance.

Athletech Studios • May 15 2025
a person cutting into a croissant
Nutrition

Flykitt Expands Traveling Tech Suite With AI-Powered Nutrition App

Flykitt has launched Foodie, an AI nutrition app for travelers, and teases Flow, a tool using breathwork, meditation and movement.

Courtney Rehfeldt • May 14 2025
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Club Pilates location
Fitness

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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