The Fitness Industry Is In A Crisis. Some Trainers Say Those Trendy Instagram Live Workouts Aren’t Helping
As Instagram explodes with free online workouts, some trainers say the market is becoming too saturated for them to survive. […]
Trainerize Leads Industry Pivot Offering Fitness Clubs a Roadmap to Take their Businesses Online
As fitness businesses explore new ways to deliver their services digitally, Trainerize has introduced new all-in-one packages allowing fitness clubs […]
Fitness apps with workout plans retain members longer than gyms
Fitness apps are outpacing big box gyms. On-demand fitness programs are keeping new customers longer than gyms, according to a study […]
Technogym sales slide due to coronavirus lockdowns, home fitness soars
Italian fitness equipment maker Technogym (TGYM.MI) reported a slump in first-quarter sales due to coronavirus lockdowns, partly offset by a […]
Fitness Centers Stretch Their Business Models, Build New Strengths Amid COVID-19 Pandemic
Shuttered gyms are seeing memberships and on-site retail sales plummet, prompting many to shift their services online. But an absence […]
Gyms reopening after coronavirus lockdown with new health and safety rules
Gold’s Gym, SoulCycle, Life Time Fitness and more studios implement health and safety standards SoulCycle studios and boutique and big-box […]
Will NYC’s Boutique Fitness Studios Survive Coronavirus?
For the past few years, fitness studios have exploded in New York City, from tony Pilates studios in Flatiron to […]
Athlete Beat XIV: LULU On Fire, Nike And Puma Resonating, Peers Are Weaker
The Cowen Insight Our checks show a widening gap in innovation, ASPs and digital brand momentum at Nike, lululemon and […]
Exclusive: 24 Hour Fitness CEO Reveals ‘Reenvisioned’ Gym Experience
24 Hour Fitness, one of the largest gyms chain in the country, with more than 4 million members nationwide, will […]
The Secrets To Scaling From The CEO And Cofounder Of Global Sports Tech Company, Powerhandz
What do most star athletes have in common? Aside from their natural talent, they spend hours training off the court […]
