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Antonietta Vicario smiling
Fitness

Trainer Talks: P.volve’s Antonietta Vicario on Functional Movement

P.volve's recently appointed chief training officer, Antonietta Vicario, speaks exclusively with Athletech News.

Elizabeth Ostertag • Apr 24 2023
Fit Guide
Fitness

The Fit Guide Launches in NY. Its Data Will Help Fitness Operators Improve, Say Co-Founders

An international rating system for fitness clubs, The Fit Guide allows anonymous visitors to report their fitness experiences.

Courtney Rehfeldt • Apr 24 2023
Hershey and Reese Plant Based offerings
Nutrition

Can Hershey Lure New Consumers With Plant-Based Reese’s Cups and Chocolate Bars?

Hershey says the Plant Based Extra Creamy with Almonds & Sea Salt and Reese's Peanut Butter Cups have a melt-in-your-mouth experience.

Courtney Rehfeldt • Apr 24 2023
Anytime Fitness app
Tech

Anytime Fitness Rolls Out New App With Personalized Coaching Services

Members can use the Anytime Fitness App to schedule fitness consults, book training sessions or chat with a coach via text and video calls.

Courtney Rehfeldt • Apr 21 2023
Daikeler
Fitness

How BODi is Flipping the Script on the ‘Imperfection Economy’

Carl Daikeler, co-founder and CEO of BODi, formerly Beachbody, explains why the company is changing its entire approach to fitness.

Judith Russell • Apr 21 2023
program design
Fitness

Coaches Corner With Carl Hardwick: Masculine vs Feminine Program Design

Fitness coaches should consider their clients' masculine and feminine traits in order to personalize and optimize program design.

Carl Hardwick • Apr 21 2023
dance workout
Tech

LG Expands Fitness Offerings With Dance Workouts From 305 Fitness

305 Fitness joined LG's content store this spring, bringing the Miami-infused dance workouts directly into people's living rooms.

Courtney Rehfeldt • Apr 21 2023
Define Ventures
Finance

Define Ventures Raises $460 Million To Invest in Digital Health Startups

The new funding allows Define Ventures to continue its track record of investing in promising early-stage digital health startups.

Josh Liberatore • Apr 20 2023
CorePower Yoga
Wellness

As Remote Work Grows, Can Fitness & Wellness Amenities Lure Employees Back to the Office?

CorePower Yoga is the latest company in the fitness industry to announce plans to sublease its office space due to the rise in remote work.

Courtney Rehfeldt • Apr 20 2023
Movement Climbing
Finance

Movement Climbing Expands in Texas With Deal To Buy 4 Dallas Area Gyms

There are now 24 Movement Climbing facilities in the U.S. as the company looks to capitalize on the growing popularity of indoor climbing.

Courtney Rehfeldt • Apr 20 2023
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