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Finance

‘Disruptions Make Winners,’ says Bernstein Analyst: A Look at Nike, Adidas, Peloton, & Lululemon

While Bernstein analyst Aneesha Sherman acknowledges that challenges will persist until 2023, she writes that 'those disruptions are...

Courtney Rehfeldt • Mar 16 2022
Xponential-Fitness-2021-is-a-milestone.jpg
Finance

Xponential Fitness Reports 2021 as ‘Milestone Year’

After Q4 & FY 2021 results are in for Xponential Fitness, the company anticipates 81% growth in new studio openings for FY 2022.

Courtney Rehfeldt • Mar 15 2022
Fitness-industry-excluded-from-spending-bill-photo-by-louis-velazquez-XWW746i6WoM-unsplash.jpg
Fitness

Fitness Industry Excluded from Spending Bill; IHRSA President Says Americans’ Health is on ‘back burner’

The $1.5 trillion omnibus bill was just passed by Congress, but does not include relief for struggling facilities in the fitness industry.

Courtney Rehfeldt • Mar 14 2022
P.volve-company-review-by-Athletech-News
Tech

Inside the Brand Evolution of P.volve

P.volve says the company will educate and provide access to its functional fitness method for women around the globe.

Courtney Rehfeldt • Mar 14 2022
Break-the-Love-founder-CEO-Trisha-Goyal-exclusive-interview-by-Athletech-News-headshot.jpg
Tech

CEO Corner: Break the Love’s Trisha Goyal is Devoted to Breaking Barriers in Sports Equality

Athletech News catches up with Break the Love founder & CEO Trisha Goyal to discover more about her impressive background, how & why...

Candace Cordelia Smith • Mar 11 2022
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Tech

Liteboxer Joins Metaverse with VR to Provide ‘Ultimate Sports-at-Home Experience’

The Liteboxer VR is available on the Quest Store and is free for those who own either models and have an existing membership.

Courtney Rehfeldt • Mar 11 2022
FitOn-raises-40m-buys-Peerfit
Finance

FitOn Announces $40M in New Funding & Acquisition of Peerfit

With the acquisition of Peerfit, FitOn will move deeper into the healthcare and wellness sector and support a hybrid fitness model.

Courtney Rehfeldt • Mar 11 2022
Peloton-new-pricing-model-piloted.jpg
Finance

Peloton Pilots a New Pricing Model

The limited-time pricing experiment will roll out in Peloton stores in Florida, Minnesota, Denver, and Texas, where a Peloton bike and...

Courtney Rehfeldt • Mar 10 2022
GoodSport-founder-Michelle-McBride-exclusive-interview-by-Athletech-News-(Headshot-Credit-Gabriela-Girotto)
Nutrition

CEO Corner: Michelle McBride Provides Insight Into Her Groundbreaking GoodSport® Drink

Michelle McBride tells us how she plans to change the world of professional sports, her GoodSport® role and her greatest accomplishment. 

Candace Cordelia Smith • Mar 09 2022
NHFA-seeking-congressional-reps.jpg
Fitness

NHFA Looks to Unite Fitness Industry & Seeks 435 Reps for Every Congressional District

The non-partisan initiative by the NHFA is called Project 435, after the 435 congressional districts in the United States.

Courtney Rehfeldt • Mar 08 2022
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