an image of a woman using the new Concept2 StrengthErg

Concept2 Unveils StrengthErg

The new fitness machine complements Concept2’s product line with an uncomplicated and guided strength training solution Concept2, a high-performance fitness […]

PushPress software

PushPress Secures $20M for One-Stop Solution for Gym Owners

One of the biggest fitness industry disruptors of 2024, PushPress is deepening gym engagement with its customer-first approach Software platform […]

Thrive Global x Function

Thrive Global and Function Launch Employee Health Testing

Thrive and Function have rolled out a precision health coaching program to improve the health outcomes of employees, drive productivity, […]

founders sage and sound Wellness Center

CEO Corner: Sage + Sound’s Co-Founders Lacey Tisch & Lauren Zucker on Expansion Plans

The founders sat down with Athletech News to discuss the wellness center’s evolving goals and expansion plans after two years […]

Nike Grind Dumbbells

The 5 Best Products For Building Strength At Home

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

Wellness JK uses red light therapy

For Wellness JK, Recovery Is the New Retention

Wellness JK knows recovery and holistic health are the keys to growing the fitness community and its client base Products, […]

woman works out in a smith machine from Akitv Solutions

Strength Training, VR & Wellness To Shape the Future of Gyms, Execs Predict

This article is part of ATN’s DISRUPT 2024 video series, featuring can’t-miss conversations with the biggest executives in fitness and wellness. To […]

Form Smart Swim goggles

Form’s Smart Swim Goggles to Launch at Select Apple Stores

Beginning November 5, the award-winning augmented reality swimming goggles will be available for purchase at 20 Apple Stores and at […]

World Gym International Acquired By Taiwan-Based Group

With the deal, one of the fitness industry’s most iconic brands switches hands. Its new owners are said to be […]

Perfect Hydration's new water bottle packaging

Perfect Hydration Debuts New Look

Perfect Hydration Alkaline Water has refreshed its eco-friendly packaging as it reflects on an “epic year of growth” Perfect Hydration […]