GoRuck Outdoor Birdwell Rucking Adventure

GoRuck and Birdwell Create Limited-Edition Capsule

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

an image of a woman wearing a ASRV women's activewear and stretching on a yoga mat

ASRV Debuts Womenswear Capsule Collection with Equinox

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

World of Hyatt members working out with Peloton at Hyatt hotels

World of Hyatt Members Rewarded for Peloton Workouts

Travelers can earn points for future bookings, upgrades, experiences, and more for a Row or Bike workout at Hyatt properties […]

artwork for Unscripted podcast featuring Katalyst CEO Bjoern Woltermann

Unscripted: Katalyst CEO Bjoern Woltermann on the Magic of EMS Fitness

Bjoern Woltermann founded Katalyst, makers of an FDA-approved, at-home EMS bodysuit that’s changing the way people work out In the […]

Person stretching at a gym

U.S. Fitness Facility Membership Hits Record 72.9 Million

Gyms hit a historic membership milestone in 2023, reflecting a growing national emphasis on health and wellness, with fitness centers […]

an image of a man using a Matrix treadmill

Matrix Fitness Teams with Welld Health On Integration

Data exported from Matrix connected fitness equipment will enable clinicians and personal trainers to recommend evidence-based workouts Commercial fitness leader […]

Power Plate

Power Plate Technology Boosts Results, Retention & Referrals

Industry veteran Victor Verhage touts Power Plate’s power as a catalyst for revenue generation At Power Plate® we get asked […]

an image of the new HydroMassage bed from WellnessSpace Brands

WellnessSpace Brands Elevates Recovery with HydroMassage G3

The new HydroMassage G3 debuts at a time when wellness and recovery technology within clubs and gyms has shifted from […]

breast cancer support awareness fitness

Extraordinary Brands Supports Breast Cancer Awareness Month

Fitness brands are working together to support the American Cancer Society through donation-based classes and “Pink Week” events Extraordinary Brands, […]

Front of Life Time Building

Life Time Releases Glowing Preliminary Q3 Financials

The high-end athletic country club operator and pickleball leader estimates total revenue to be $693.2 million, demonstrating an 18.5% increase […]