Can the Fasting Mimicking Diet Help with Diabetes Management?
A new study indicates the possible benefits of managing type 2 diabetes with the diet Over 500 million patients worldwide […]
Peloton Partners with Costco for the Holidays
Peloton’s Bike+ will be sold at 300 U.S. Costco stores and on Costco.com as part of a pilot program that […]
Cristiano Ronaldo Invests in Bioniq, a Supplement Brand Valued at $82M
CR7 continues to make moves in fitness and wellness, aligning with Bioniq, a brand that uses blood test and health […]
Vasa Fitness Adds Boutique Strength Class to HVLP Gym Offerings
With Studio LFT and other classes, Vasa CEO Rich Nelsen says the low-price gym brand “competes with small, expensive boutiques” […]
The Future of Fitness Marketing: Embracing DOOH
Discover the benefits of Digital Out-Of-Home (DOOH) advertising for fitness brands, from increased visibility and engagement to leveraging real-time data […]
BioSteel, PWHL Star Kristen Campbell Partner to Promote Clean Hydration, Elite Performance
BioSteel is expanding its commitment to women’s sports by partnering with one of the world’s top hockey players BioSteel, a […]
Strong Pilates Enters US with 100 Confirmed Studios
Hailing from Australia, Strong Pilates sets itself apart with Rowformers and Bikeformers for a heart-pumping cardio edge Australian-born Strong Pilates […]
Oura Releases Perimenopause Report
The smart ring company compiled de-identified data from over 100,000 female Oura members to learn more about how perimenopause impacts […]
Push Past Plateaus: Inside Tone House’s Fitness Approach
Director of Innovation James McMillian explains how cross-training, recovery, and community drive progress and prevent burnout Tone House, a New […]
Inside Bodybuilding.com’s 2025 Relaunch
Bodybuilding.com’s multi-year strategy will see the launch of a fitness app and metabolic telehealth service, new products, and in–person fitness […]
