Push Past Plateaus: Inside Tone House’s Fitness Approach

Director of Innovation James McMillian explains how cross-training, recovery, and community drive progress and prevent burnout Tone House, a New […]

a promotional logo for Bodybuilding.com

Inside Bodybuilding.com’s 2025 Relaunch

Bodybuilding.com’s multi-year strategy will see the launch of a fitness app and metabolic telehealth service, new products, and in–person fitness […]

the inside of a Gold's Gym

Gold’s Gym Expands in Toronto

Rooted in its sunny California vibes, Gold’s Gym has inked a development agreement that will bring 17 locations to Toronto […]

woman deadlifts at a BFT studio

The Best Strength & Conditioning Fitness Franchises To Open

Get the inside scoop on the studios pushing this corner of the fitness franchise market forward Increasingly, people looking to […]

a screenshot of the WithU Fitness App

McDonald’s and WithU Collab Boosted Fitness App Sign-Ups 297%

Audio-based fitness app WithU says its promotion with McDonald’s has driven new users to its app and reveals that unlikely […]

Zenoti Innergize 2024 conference in Las Vegas

Spa/Salon Software Giant Zenoti Eyes the Gym Industry

Zenoti believes multi-location gym brands are currently underserved when it comes to software. The Washington-based provider wants to change that […]

an indoor pickleball court (The Picklr)

The Picklr Heads to Canada

While Toronto gears up to open The Picklr, the indoor pickleball franchise has set ambitions of expanding to at least […]

an image of the new Fred Fitness gym exterior

First AI-Powered Gym Launching in Early 2025

Powered by EGYM and backed by Clever Fit, Fred Fitness is gearing up to open in Santa Monica in January […]

The Week in Review: ATN Rewind

There’s always something happening at the intersection of fitness, wellness, technology and finance, and sometimes it’s easy to miss the […]

a promotional image of Superset's new Freeform Workouts

Superset Unveils New Fitness Programming Solution for Trainers

The new Freeform Workouts allows online fitness entrepreneurs the ability to program and deliver a mobile-friendly workout experience for clients […]