Jennifer Aniston’s Favorite Workout Brand Expands to Kentucky
Pvolve, fueled in part by Jennifer Aniston's ringing endorsement, is opening its first studio in Kentucky as the brand continues to grow.
Preventive Care Meets Hospitality at Perspire Sauna Studio
Perspire Sauna aims to optimize health and wellness with a spa-like experience, 57 locations and another 35 coming soon
Couch Potatoes to Gym Buffs: Planet Fitness Has a New Strategy
Planet Fitness had another solid Q3 and has described a new strategy to appeal to dedicated fitness consumers and former members.
F45 Adds Cold Plunge, Infrared Sauna in Recovery Play
F45 Training is adding cold plunge tubs, infrared saunas and percussive therapy equipment to its studios, embracing a key wellness trend.
Rucking: Why It’s a Great Workout & How to Get Started
Learn why rucking, the act of walking with a weighted backpack, is a great low-impact workout for building strength and burning calories.
Unscripted: MADabolic’s Brandon Cullen on Brand Building, Fitness Trends
Brandon Cullen joins the ATN podcast to share his thoughts on everything from MADabolic's approach to fitness to the future of HVLP gyms.
How Top Boutique Fitness Brands Are Embracing Gamification
Executives from Pvolve, Hotworx and CycleBar share how they’re incorporating gamification elements into their fitness programs.
Hot 8 Yoga Expands with 14th Studio
Hot Yoga 8, a hot yoga studio brand, has opened its 14th studio in the heart of the Marina District in California.
EoS Fitness Raises $100K+ for Challenged Athletes Foundation
EoS Fitness, a HVLP gym operator, has raised $110,000 for Challeneged Atheletes Foundation amid ongoing growth.
Planet Fitness Makes Play for Blink Fitness in Last-Minute Bid
Planet Fitness has submitted two offers to acquire Blink Fitness in the eleventh hour, rivaling that of PureGym.
