SotoMethod Opens First Permanent Studio in Tribeca
SotoMethod, the fitness method founded by celebrity trainer Hilary Hoffman, is set to open its first permanent studio.
The Future of Fitness with AI
As artificial intelligence (AI) integrates into workout routines, workouts are now offering unprecedented levels of personalization.
Sports Innovation Lab Unveils Fitness Consumer Data
In partnership with Athletech News, Sports Innovation Lab is releasing "fitness communities," a new way to analyze consumer spending data.
The Future of Sustainable Activewear
As sustainability becomes a priority for both consumers and manufacturers, activewear is undergoing a significant shift.
PickleRage Opens Florida & Maryland Indoor Pickleball Clubs
Indoor pickleball franchise leader PickleRage has opened two new locations in Florida and Maryland as it plots massive growth.
Aescape Partners with Invited to Introduce Robotic Massage at Country Clubs
Aescape, the creators of the automated and on-demand robot massage, has announced a partnership with Invited
Pre-Workout Supplements Projected to Reach $26.7B by 2030
A new report finds the pre-workout space is set to boom in the near future as consumers turn to pre-workout products.
Kam and Khalen Saunders Partner with Movember to Champion Men’s Health
This November, Kam and Khalen Saunders joined forces with Movember, the global charity dedicated to men’s health.
PureGym Finalizes Blink Fitness Deal
PureGym is now the official owner of nearly 70 Blink Fitness sites in the Northeast, which will be rebranded under the PureGym banner in 2025.
Trial Set for Woodway vs. LifeCORE Fitness
Woodway, a high-end treadmill maker, alleges that Assault Fitness has infringed on patents protecting its curved treadmill design.
