Fitness On Demand Expands Pilates and Strength Offerings Through Partnership with Corefirst
Collaboration between Fitness On Demand and Corefirst introduces flexible, resistance-based Pilates and strength workouts.
Ryse and Bodybuilding.com Join Forces to Launch New Products
Ryse, a supplement brand that has partnered with Skippy's and Little Debbie for flavoring, is part of Bodybuilding.com's relaunch.
Speediance Launches Two New At-Home Fitness Products
Speediance, a connected fitness technology company based in China, has launched two new products for at-home workouts.
Alphabeats, Muse Bring Brain-Wave Wearables to the Masses
The new partnership makes alphabeat's music-based mental training platform available on Muse EEG headbands.
How SWTHZ Delivers on Wellness Demands of All Kinds
SWTHZ has a top-notch understanding of what educated and new consumers are after in the wellness space at this point in time.
Can Peloton Conquer Men’s Activewear?
Peloton, having appointed a seasoned strategist as its new CEO, is revitalizing its apparel efforts, beginning with Nordstrom.
Report: 47% of Americans Think Supplements Are FDA-Approved
In the golden age of supplements, nearly half of Americans believe their chosen products are backed by the FDA, according to a new survey.
Echelon Pushes into GLP-1 Space with ActiveMD
Echelon has been a fitness industry player since 2017—and now it’s leveling up with ActiveMD, offering customers access to weight loss drugs.
Dr. Mark Hyman’s Function Rolls Out in New York and New Jersey
Dr. Mark Hyman’s preventative medicine company wants to provide its members with a proactive approach to healthcare
Vuori Lands $825M Investment, Sets Sights on Europe & Asia
Vuori, an activewear brand hailing from sunny California, has scored a $825 million investment and is now valued at $5.5 billion.
