The Picklr and Wingfield Partner to Bring AI Video Coaching to Pickleball Players
The indoor pickleball franchised signed a multi-year agreement with the racquet sports technology company to launch the AI coaching platform […]
PepsiCo to Aquire Siete for $1.2B, Expanding Health-Concious Food Portfolio
The deal to acquire the Mexican-America and family-owned Siete represents a changing landscape when it comes to food and beverage […]
HYROX Announces Chicago as Host of the June 2025 World Championships
The fast-growing fitness race has announced that the Windy City will host the next World Championships, signaling the competition’s growing […]
Oura Ring 4 Features Improved Accuracy, More Comfortable Design
As the smart ring wars heat up, the Finnish brand is touting the quality of its data as a key […]
How to Tap Into Generation Active: The True North of Fitness Engagement
With a focus on personalization and engagement, Zoom Media connects Generation Active through curated content, partnerships and seamless multi-platform experiences […]
The Beachbody Company Axes MLM Model, Conducts Layoffs
The multi-level marking distribution model is “outdated and unsustainable,” says BODi’s executive chairman as the fitness and nutrition company looks […]
Aescape Brings On-Demand Robot Massage Table to Two Four Seasons Resorts
Aescape officially pushed in the hospitality industry earlier this year to deliver an intuitive massage experience as wellness tourism reaches […]
F45 and American Cancer Society Team to Battle Cancer, Raise Awareness
F45, the Mark Wahlberg-backed functional fitness franchisor, has created a 45-day fitness challenge to raise cancer awareness and promote healthy […]
CEO Corner: Bioniq’s Vadim Fedotov on a New Era of Personalized Supplements
With hyper-personalized blends backed by blood test data and AI, Bioniq is working to change the narrative around supplements In […]
I Tried Mouth Tape For A Week–This $30 Wellness Hack Will Upgrade Your Whole Life
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]
