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Watch Now: DISRUPT Wellness, Recovery & Longevity Content

Industry experts and doctors share their thoughts on what's hot across wellness, recovery and longevity during the DISRUPT video series.

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The Biggest Fitness & Wellness Acquisitions of 2024

Athletech News is recapping some of the biggest business deals in 2024 across fitness, wellness and health.

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The Biggest Fitness & Wellness Celebrity Deals of 2024

From Chris Hemsworth to Jennifer Aniston, ATN breaks down the biggest celebrity fitness and wellness partnerships of the this year.

digital health tools

Digital Health Tools Growing in Production & Effectiveness

IQVIA Institute suggests the fitness and tech industry are collectively turning a corner with regard to digital health  The health […]

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Bioniq Launches Hyper-Personalized Supplement Solution

Bioniq, a personalized nutrition company, is designed to cater to the estimated 15% of individuals with special health needs

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Cadence Collective Launches To Monetize Participation Sports

Cadence Collective comes as demand grows worldwide for mass-participation sporting events like marathons, triathlons and fitness races.

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FDA Declares Eggs as a “Healthy” Food Under Updated Guidelines

Eggs shake off decades-old misconceptions to claim their place as a nutritional powerhouse, according to FDA.

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ABC Trainerize Gives Personal Trainers Tools To Coach Mindful Drinking

ABC Trainerize and mindful drinking app Sunnyside are providing personal trainers with tools to help clients reduce their alcohol intake.

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Sunny Health & Fitness Enters Strength Market

The launch marks Sunny Health & Fitness' evolution from a cardio-focused manufacturer to a comprehensive fitness equipment provider.

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How MADabolic’s Strength-Based Interval Training Prepares Members for Long-Term Fitness

MADabolic has an alternative approach to strength training that keeps members working out longer and living healthier.