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Daniel Lubetsky and Elle Lanning
Finance

Kind Snacks Founder’s Investment Platform Targets Longevity

Camino Partners is expanding into longevity with investments in Barry’s, medical spas and more, moving beyond its CPG origins.

Courtney Rehfeldt • Mar 25 2025
a couple in a pool at Zadún, a Ritz-Carlton Reserve
Wellness

Sensei Launches Wellness Experience at Zadún

Sensei, a well-being brand founded by David Ellison and Dr. Agus, has launched a high-touch wellness experience at Zadún in Mexico.

Courtney Rehfeldt • Mar 25 2025
Velara Residences — Penthouse Interior
Wellness

Wellness Tourism Was Just the Beginning—Now It’s a Way of Life

Luxury wellness real estate is on the rise, with Velara at Playa Azul the latest to build a healthy living center in Costa Rica.

Courtney Rehfeldt • Mar 25 2025
woman on climbing machine in gym
partnership

Glute Training Goes Mainstream: Is Your Club Ready?

Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to  capitalize

Athletech Studios • Mar 25 2025
The interior of Gameday Men's Health
Wellness

Gameday Men’s Health Expands in NYC With Luxe Man Cave Clinic

Gameday Health is opening a new clinic on the Upper East Side clinic, offering testosterone therapy and more.

Courtney Rehfeldt • Mar 24 2025
Tech

Hydration Over Squats? Fitness Pros Bet on Data-Driven Daily Awareness Tool

Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance

Joy Keller • Mar 24 2025
person about to lift weighted barbell
Fitness

How Foundry, a London Gym Chain, is Scaling with Purpose, Not Hype

Athletech News spoke with Foundry’s Managing Director about how gym owners can best launch and grow their businesses.

Elizabeth Ostertag • Mar 24 2025
An exterior shot of the California-based 23andMe's headquarters.
Finance

From Founder to Bidder: 23andMe CEO Resigns As Genetics Company Files for Bankruptcy

23andMe's co-founder and CEO has resigned, positioning herself as a bidder for the company that has just filed for bankruptcy.

Courtney Rehfeldt • Mar 24 2025
Lil Jon Peloton
Fitness

Lil Jon Turns Up for the Peloton Artist Series

Rapper and legend, Lil Jon, teamed up with Peloton for a live DJ set and surprise workout for Alex Toussaint's Club Bangers Tread class.

Elizabeth Ostertag • Mar 24 2025
woman with a yoga mat looks at her phone
Tech

Fitness Apps Are Highly Monetizable, But It’s a Winner Take All (or Most) Market

Fitness apps outperform other categories when it comes to monetization, but only a small percentage of those apps earn most of the revenue.

Josh Liberatore • Mar 24 2025
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