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Fitness

Fitness Influencers: The Amateurs Who Post ‘No Effort’ Workout Routines for Toned Abs, and the Professionals who Debunk Them

Fitness influencers share tips, diets and workouts online, using their healthy, beautiful bodies as examples. Promoting health is good, say professionals, but most influencers are…

Staff Editor • Oct 01 2020
Tech

Everlast is Launching a New Streaming Fitness Service to Capitalize on the At-Home Fitness Boom

Everlast wants to become synonymous not only with professional fighters duking it out in the ring, but also with bringing streaming fitness programs into American…

Staff Editor • Oct 01 2020
Finance

Denver-Based Sports Equipment Company Acquired for $454 Million

RiNo’s Boa Technology Inc. has been acquired by Compass Diversified for $454 million. Denver-based Boa Technology Inc., maker of sports and fitness equipment, has been…

Staff Editor • Sep 29 2020
Tech

Endorphinz Releases Fitness Streaming Intelligence & AI Software

Software To Monitor, Manage and Provide Recommendations In Real-Time To Make Fitness Streaming Businesses and Gyms Smarter The Endorphinz team has worked with industry-leading fitness…

Staff Editor • Sep 29 2020
Tech

This App Wants to Help You Connect With People In Your Group Fitness Class

THE FITGRID CLASS APP WAS CREATED TO HELP PEOPLE—AND STUDIOS—CREATE A COMMUNITY. Did you ever find yourself (pre-pandemic) in a fitness class with the same people, giving…

Staff Editor • Sep 29 2020
Tech

Apple Fitness Plus’ Biggest Competitor isn’t Peloton — it’s Your Gym

On September 15th, Apple announced its new at-home workout platform, Fitness Plus. That same day, Peloton tweeted, “Friendly competition is in our DNA. Welcome to…

Staff Editor • Sep 27 2020
Wellness

Is Technology Changing the Business of Meditation?

Technology companies are investing in the business of meditation

Nick Keppler • Sep 27 2020
Finance

Freeletics Scores $25 Million for AI Fitness Coaching App

With this financial support Freeletics plans to develop new technologies, expand into new markets – especially in the U.S. – and create new business verticals.…

Staff Editor • Sep 25 2020
Finance

LA Fitness Escapes Suit Over COVID-19 Refunds

Florida federal judge ruled Thursday that an LA Fitness member did not have standing to file a proposed class action suit over the gym chain’s…

Staff Editor • Sep 25 2020
Tech

Tonal Isn’t Worried About Apple’s Fitness Play

Tonal — a startup sometimes referred to as the Peloton of at-home strength training — has raised a fresh $110 million of funding to boost…

Staff Editor • Sep 24 2020
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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