an image of Stretch Lab members getting an assisted stretch

Boutique Fitness Studios Expands Across Australia, New Zealand with Xponential Brands

The master franchisee has plans to open 25+ studios in New Zealand next year and recently secured an investment from […]

Woman in bed with eyecover on

Therabody Launches New Products for the 2024 Holiday Season

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

two seniors walking together hand in hand to get physical activity

HIIT Exercise May Improve Cognitive Health in Seniors, Study Finds

In the quest for longevity, the findings could inform personalized exercise for aging populations High-intensity interval training (HIIT) may be […]

an image of the new app Miactive

Youll Unveils Miactive, a New Wellness App

Youll and elite performance coach Michael Italiano have teamed up to launch Miactive, a new fitness and wellness app Youll, […]

Les Mills Pilates puts trainers in gyms fast

Les Mills Unlocks the Power of Pilates to Help Clubs Reach Gen Z at Pace 

Pilates being popular isn’t exactly a secret anymore — but few are addressing the market for it with a stronger […]

an image of former soccer star Alex Morgan holding a soccer ball on a field

Nourish Taps Investor and Soccer Star Alex Morgan for First TV Ad Campaign

The “food as medicine” startup raised $35 million earlier this year to add 1,000 registered dietitians to its platform Nourish […]

social yoga wellness community

How The Uplift Center Builds Community Through Social Yoga

Founded as Drunk Yoga and since rebranded, The Uplift Center has found particular success in the burgeoning corporate wellness space […]

voter placing ballot in box

Working Out Can Manage Election Anxiety, EoS Fitness Finds

There’s no debating it: the upcoming election is causing Americans stress, but those who exercise more than three times a […]

promo banner for Disrupt 2024, featuring a woman performing a kettlebell swing

DISRUPT 2024 Is Coming Soon: Here’s What You Need To Know

Back by popular demand, ATN’s cant-miss video series returns with more speakers, more brands and an exciting new format As […]

Twin Oaks software helps gyms grow

Twin Oaks Delivers Top-Tier Efficiency for Ambitious Fitness Brands

Twin Oaks keeps the back offices at fitness businesses humming with automation, paving the way for the future as well […]