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DISRUPT 2024 Is Coming Soon: Here’s What You Need To Know
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DISRUPT 2024 Is Coming Soon: Here’s What You Need To Know

promo banner for Disrupt 2024, featuring a woman performing a kettlebell swing
Back by popular demand, ATN’s cant-miss video series returns with more speakers, more brands and an exciting new format

As the fitness and wellness industry continues to fight for better recognition in Washington DC and worldwide, it’s critical that we foster collaboration, knowledge-sharing, and the open exchange of ideas.

With that in mind, Athletech News is proud to announce that DISRUPT, our popular video series featuring can’t-miss conversations with founders, CEOs and c-suite executives from the biggest brands in fitness and wellness, is back for a second edition. 

DISRUPT 2024 starts in October, with even more can’t-miss content, speakers and brands. 

This year, episodes will air throughout the month of October, with industry leaders joining forces to discuss and debate key topics around four special themes:

Week One – October 9, 2024: Business of Franchising

Week Two – October 16, 2024: Gym of the Future

Week Three – October 23, 2024: Wellness, Recovery & Longevity

Week Four – October 30, 2024: Tech Talks: Technology & Innovation Outlook

At DISRUPT 2024, you’ll:

  • Get the scoop from executives of the biggest gyms, boutique studios, equipment providers and fitness tech solutions on the opportunities and challenges facing the industry.
  • Go inside the booming business of fitness and wellness franchising, including investor insights, real estate strategies and trend discussions.
  • Do a deep dive into the new and exciting world of wellness, longevity and recovery services, including conversations with medical professionals

Be sure to tune in starting Wednesday, October 9. Register here if you haven’t yet booked your spot!

Check out the full DISRUPT 2024 schedule below.

October 9th: Business of Franchising

Rebuilding a Giant: F45 CEO Tom Dowd Talks Turnaround

  • Tom Dowd, CEO, F45 Training Group (F45 Training, FS8 Pilates, VAURA Pilates)
  • Edward Hertzman, Athletech News

The Golden Touch: HQ’s Role in Scaling Culture & Community

  • Amber Burkk, COO, Burn Boot Camp
  • Sarah Luna, President, Xponential Fitness
  • Mike Tan, COO, SWTHZ
  • Brandon Cullen, Co-Founder and Chief Concept Officer, MADabolic
  • Moderated by Edward Hertzman, Athletech News

How To Take Your Franchise Brand Global: Licensing, Tech & More

  • Jonathan (JJ) Gantt, Co-CEO, Barry’s
  • Massi Sardi, VP of Partnerships, Wellhub
  • Christophe Collinet, Chief Commercial Officer, LifeFit Group
  • Ieuan Owen, Chief Revenue Officer, Xplor Technologies
  • Moderated by Edward Hertzman, Athletech News

From Broken to Bulletproof: How Corporate Best Practices Transform Franchise Real Estate

  • Jay Siano, Co-Founder and CEO, SABRE
  • Douglas Jerum, Principal, SABRE
  • Cody Patrick, Co-Founder and CEO, SWEAT440
  • Moderated by Edward Hertzman, Athletech News

A Behind The Scenes Understanding of The Business of Franchising

  • Jon Canarick, Managing Partner, North Castle Partners
  • Marc Magliacano, Managing Partner, L Catterton Flagship Fund
  • Robbie Shapiro, Managing Director, York Capital Management
  • Moderated by Rick Caro, President, Management Vision

Selling in a Crowded Market

  • Chris Appiah, Founder and CEO, The Sales Arms
  • Miya El-Masri, Co-Owner, The DRIPBaR San Angelo
  • Lisa Pantaleo, Studio Owner, barre3 Long Island City
  • Joshua El-Masri, Co-Owner, The DRIPBaR San Angelo
  • Alex Eliades, Director of Sales & Site Performance, The DRIPBaR
  • Moderated by Tricia Madden, Fit Pro Programming / IDEA World

October 16th: Gym of the Future

Omni Fitness From Home to Gym: Connecting Your Consumer

  • Adam Maloney, Regional Sales Director Canada / Eastern US, Echelon
  • Tim Petzel, Purchasing Manager, Johnson Fitness & Wellness
  • Jeff Shipman, Founder and CEO, Believe in Better Solutions
  • Moderated by Edward Hertzman, Athletech News

Personal Training in the Wellness Era

  • Raphael Konforti, Head of Fitness, 24 Hour Fitness
  • John Bauer, Content Developer and Co-Host of “Trainers Talking Truths” podcast, ISSA

Build a Better Gym: Blueprints for the Future of Fitness

  • Bryan Green, Founder and CEO, Aktiv Solutions
  • Dana Milkie, General Manager, EGYM
  • Greg Maurer, Vice President of Fitness and Education, Workout Anytime
  • Loryn Huff, National Program Director, Midtown Athletic Club
  • Moderated by Edward Hertzman, Athletech News

Less Is More: The Art of Fitness Facility Design

  • Bryan Green, Founder and CEO, Aktiv Solutions
  • Edward Hertzman, Athletech News

The Hybrid Fitness Revolution: When Going Digital Makes Sense

  • Andy Peat, CEO, Fitness On Demand
  • John Prior, Franchisee, Snap Fitness EMEA
  • Dr. Steve Boring, Fitness Director, Rochester Athletic Club
  • Sean Turner, CEO, Les Mills USA
  • Moderated by Edward Hertzman, Athletech News

The Future Is Personalized: A New Era for Omnichannel Fitness

  • Steven Webster, CEO, ASENSEI
  • Neill Broome, Co-Founder, In Motion Wellness Studio
  • Stephen Rossi, CEO, Alter
  • Moderated by Eric Malzone, “Future of Fitness” podcast

The Fitness Center Reimagined: How Hospitality & Commercial Real Estate Spaces Are Innovating

  • Danny Dulkin, VP of Development Services, Arch Amenities Group
  • Kayode Agbalajobi, Director of Asset Management, Carr Properties
  • Emlyn Brown, Global Senior Vice President of Wellbeing, ACCOR
  • Moderated by Edward Hertzman, Athletech News

Growth Mode: How to Successfully Scale Your Fitness & Wellness Concept

  • Jay Siano, Co-Founder, A. Jaybird
  • Anne Mahlum, Founder, [solidcore] and Back on My Feet; Co-Founder, A. Jaybird
  • Moderated by Edward Hertzman, Athletech News

A Winning Feeling: The Art of Building a Top Fitness Brand with Tracy Anderson

  • Tracy Anderson, Founder, Tracy Anderson Method
  • Edward Hertzman, Athletech News

October 23rd: Wellness, Recovery & Longevity

Personal Trainers in the Wellness Era

  • Darlene Marshall, MAPP, NASM Subject Matter Expert, NASM
  • Rich Fahmy, M.S., Senior Content Development Manager, NASM
  • Moderated by Joy Keller, Athletech News

Pricing Recovery: How To Monetize the Wellness Craze

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a screenshot of Bodi's offerings and a package of Shakeology

  • Lee Braun, Founder and CEO, Perspire Sauna Studio
  • Lisa Semerly, Chief Revenue Officer, Halotherapy Solutions
  • Rachelle A. Reed, Scientific Advisor, Perspire Sauna Studio
  • Moderated by Joy Keller, Athletech News

Wellness Room: Building the Ultimate Recovery Experience

  • Brynn Scarborough, President and CEO, Wellness JK
  • Mike Hansen, Entrepreneur and Founder Advisor, Mike G. Hansen
  • Robbie Bent, Co-Founder and CEO, Othership
  • Moderated by Edward Hertzman, Athletech News

The Booming Business of Longevity

  • Dr. Frank Lipman, Founder, Eleven Eleven Wellness Center
  • Dr. Mark Hyman, Co-Founder & Chief Medical Officer, Function
  • Naveen Jain, Founder and CEO, Viome
  • Moderated by Edward Hertzman, Athletech News

How GLP-1s Are Reshaping Consumers, Fitness and Business

  • Mike Hansen, Entrepreneur and Founder Advisor, Mike G. Hansen

Unlocking Metabolic Health

  • Colleen Cutcliffe, Co-Founder and CEO, Pendulum
  • Darshan Shah, MD, Founder and CEO, Next Health
  • Moderated by Edward Hertzman, Athletech News

Beyond Fitness: Why the Future of Healthcare Is Happening Inside Clubs

  • Julia Klim, Vice President of Strategic Partnerships & Business Development, Equinox
  • Spencer Honeyman, Chief Commercial Officer, Vi Labs
  • Nina Crowley, PhD, RD, Director of Clinical Education & Partnerships, Seca Medical Body Composition
  • Moderated by Edward Hertzman, Athletech News

October 30th: Technology & Innovation Outlook

Numbers Game: How Data Analytics Can Transform Your Gym

  • Kristen Coy, Director of Customer Success, ClubOS
  • Stacy Anderson, Global President, Anytime Fitness
  • Moderated by Edward Hertzman, Athletech News

Building the Future: The Tech Behind the Tech

  • Gonzalo Amuchastegui, Co-Founder and CEO, Amalgama
  • Casey Jenks, CTO, CoachRX
  • Alex Bejan, CEO, Youll
  • Moderated by Jim Crowell, The SageHouse

Know Your Customer: Trends Shaping the Fitness & Wellness Industry

  • Laura Munkholm, Co-Founder and President, Walla
  • John Hartman, Founder, Skillpower
  • Bahman Zakeri, Chief Strategist, Xivic Inc.
  • Moderated by Edward Hertzman, Athletech News

Pain Points: The Hidden Costs of No-Shows & How To Boost Attendance

  • Timothy Green, COO, TeamUp
  • Dr. Paul Bedford, Founder, Retention Guru
  • Katie Kaufman, COO, Loyalsnap
  • Moderated by Eric Malzone, “Future of Fitness” podcast

Modern Tech Stack: What’s Next in Member Acquisition, Engagement & Retention

  • Ian Mullane, Founder and CEO, Keepme
  • Wendy White, CMO, Daxko, Club Automation, Zen Planner
  • Asna Khan, Head of Product, Fit.ai
  • Moderated by Tricia Madden, Fit Pro Programming / IDEA World

Music 101: How To Win the Licensing Game

  • Russell Green, Founder and CEO, FIT Radio
  • Edward Hertzman, Athletech News

Measuring Momentum: From Gamification to Wearables

  • Ameen Kazerouni, CTO, Orangetheory Fitness
  • Terry Woods, Vice President of Sales, Myzone
  • Jarron Aizen, Founder and CEO, Hapana
  • Moderated by Edward Hertzman, Athletech News

Register for DISRUPT 2024 here.

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