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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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CR Fitness CEO Tony Scrimale
Fitness Business

CEO Corner: CR Fitness’ Tony Scrimale on Building an HVLP Gym Giant

Tony Scrimale sat down with ATN to discuss how CR Fitness became the world’s largest operator of Crunch Fitness gyms.

Josh Liberatore • May 21 2025
The interior of a Pickleball Kingdom and people playing together.
Fitness

Pickleball Kingdom To Bring Year-Round Play to Little Rock

Pickleball Kingdom will open its first indoor club in Arkansas this November, bringing pro-grade courts and more to Little Rock.

Courtney Rehfeldt • May 21 2025
Yoga at the beach at sunset at Four Seasons.
Wellness

Wellness Takes Center Stage at Four Seasons Properties

Four Seasons expands global wellness with new sleep, spa, and cultural programs as demand for purpose-driven travel continues to grow.

Courtney Rehfeldt • May 21 2025
A red glow.
Wellness

TheraLight’s 360i Delivers a Trifecta of Non-Invasive Therapies

TheraLight has launched the 360i, a next-gen wellness bed combining red light, PEMF and acoustic therapies for whole-body recovery.

Courtney Rehfeldt • May 21 2025
F45 Training floor
partnership

F45 Training’s Luke Armstrong Shares Franchising Journey with Pivotal Advice

F45 Training's CRO talks past, present and future in everything you need to know franchising discussion with Athletech News

Athletech Studios • May 21 2025
woman doing yoga and a screenshot of corepower's Oura integration
Fitness

CorePower Yoga & Oura Partner to Deliver Smart, Personalized Yoga Experiences

CorePower Yoga and Oura are teaming up to help students track sleep, stress, and recovery—and receive personalized yoga class recommendations based on their Readiness Score.

Andrea Navarro • May 21 2025
Economic fitness
Fitness

Political & Economic Outlook: Experts on the State of Fitness & Wellness in 2025

Top political, economic and financial experts offer takes on the state of the fitness and wellness industry in 2025 and future predictions. 

Josh Liberatore • May 21 2025
A Glo Yoga class in action.
Fitness

Glo Yoga Studio Set to Open in Malibu with Infrared Classes

Glo Yoga is set to heal and restore Malibu post-wildfire with a tech-forward yoga studio offering infrared classes.

Courtney Rehfeldt • May 20 2025
Women using suspension trainer at gym
partnership

Profit-First Playbook for Scaling Your Fitness Studio

Launching a boutique fitness studio can feel like chasing a moving target. From unpredictable member acquisition to ever-tightening margins

Athletech Studios • May 20 2025
The wing of a plane in flight.
Wellness

Wellness Travel Hold Strong Amid Economic Worries

Wellness travel is evolving and appears resilient as consumers seek nature and purpose, despite economic concerns.

Courtney Rehfeldt • May 20 2025
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Wellness

HomePlunge Wants To Solve Hotels’ Cold Plunge Problem

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Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

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Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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