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People in HaloTherapy pods at Invictus
partnership

Inside the Invictus Games: How Halotherapy Solutions Is Advancing Recovery for Athletes

Halotherapy Solutions brought its science-backed HaloRed system to the Invictus Games, earning praise from elite athletes.

Athletech Studios • Mar 04 2025
an athlete drinking out of a Momentous bottle
Wellness

Human Powered Health & Momentous Join Forces

Human Powered Health and Momentous have partnered to equip a Women’s WorldTour professional cycling team with products and assessments.

Courtney Rehfeldt • Mar 04 2025
Make Time Wellness founders in a kitchen holding their products.
Wellness

Make Time Wellness Expands Line, Enters The Vitamin Shoppe

Make Time Wellness, a female-founded brain health supplement brand, has added to its product line up as it enters The Vitamin Shoppe.

Courtney Rehfeldt • Mar 04 2025
Aescape Massage
Tech

Aescape Secures $83M in Strategic Funding, Announces US Expansion With Equinox

The robotic AI-powered massage company has seen explosive growth through partnerships with major fitness and wellness brands.

Elizabeth Ostertag • Mar 04 2025
woman works out on a Reformer inside a Vaura Pilates studio, owned by F45
Fitness

F45’s Vaura Pilates Ramps Up Global Expansion

F45's full-body Pilates experience, Vaura Pilates, will soon expand across Southeast Asia and the Middle East/

Courtney Rehfeldt • Mar 04 2025
The exterior of a new Life Time gym in Illinois.
Longevity

Life Time Opens Second Miora Longevity Clinic

Life Time has opened its first club of 2025 and its second Miora clinic, where members can access weight loss meds, peptides and more.

Courtney Rehfeldt • Mar 04 2025
Skelcore folding Pilates reformer
Mind-body

Skelcore’s Folding Reformer Brings Pilates to Gyms, Hotels & Wellness Spaces

Skelcore, a Miami-based fitness and wellness company, has introduced a folding Pilates reformer designed to solve space challenges

Joy Keller • Mar 04 2025
two women at gym
Fitness

Fit Body Boot Camp Franchisee Illustrates Success of Close Relationships with Franchisors

How a Fit Body Boot Camp franchisee leveraged HQ support, mentorship and community-building to scale from 105 to 320 members.

Athletech Studios • Mar 04 2025
RIDE cycling class at crunch fitness
Fitness

The Undefeated Tribe Taps NNI for 50+ Crunch Fitness Projects

Crunch fitness franchisee The Undefeated Tribe is off to a strong start this year, and has named a partnership with NNI Construction.

Courtney Rehfeldt • Mar 03 2025
JetSet Pilates class in action
Fitness

JetSet Pilates Targets Houston for Growth

JetSet Pilates is opening 6-8 studios in Houston in the coming years, bullish on the city for its growing population.

Courtney Rehfeldt • Mar 03 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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