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Functional fitness brand, Pvolve, has expanded into Colorado, Georgia, Indiana and Virginia to bring its Jennifer Aniston-approved method.
Represent has launched "247 Mission: Rivington," its first-ever fitness event, which takes place in the brand's hometown of Bolton.
Across the world, young adults are prioritizing their physical and mental health over wealth and career success, a new study finds.
Beyond Yoga debuts “Seek Beyond,” a new brand platform focused on movement, mindfulness, and community by Issa Rae.
In this Master Knowledge Series podcast episode, Dr. Stacy Sims explores the physiological and cultural rise of women's strength training.
The latest ACSM American Fitness Index ranks the 100 largest U.S. cities using 35 evidence-based health and environmental indicators.
The 27-piece gender-inclusive collection merges performance activewear with golf-influenced streetwear and nature-inspired prints.
Workout Anytime celebrates midyear wins with a new CEO, 3 franchise deals, 8 leases and a bold plan to double its footprint in five years.
From the NFL to MLB, teams and venues are using bi-polar ionization systems to protect athletes, improve performance and enhance health.
At the recent Athletech News Innovation Summit, Shiftwave didn’t just show up – it led the conversation. Installed in the green room, the company’s nervous system recovery tech became a word-of-mouth sensation, drawing speakers and moderators to test it firsthand. The verdict was unanimous: Shiftwave isn’t just a tool, it’s a tipping point. This isn’t...
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