Fitness•Industry News Pvolve Adds 6 New Franchise Studios Amid Steady Expansion Elizabeth Ostertag July 24, 2025 Share on Facebook Share on Twitter Share via Email credit: Pvolve Subscribe Now Log in The functional fitness brand has expanded into Colorado, Georgia, Indiana and Virginia Pvolve has signed four new franchise deals that will bring six additional studios to markets across the U.S. The new locations, set to open in Highlands Ranch, Colorado; Atlanta North Perimeter, Georgia; Granger, Indiana; and Richmond, Virginia, are the latest milestones in the brand’s national expansion strategy. Adrianne Rodriguez, a former medical social worker, is opening the Highlands Ranch location after years of seeing the effects of chronic illness in acute care. In Georgia, Amber Jackson is opening her second studio in the Atlanta North Perimeter area, building on her experience in marketing and operations. In Granger, Indiana, Lynn Haberland, the current vice president and chief operating officer of Michiana Neurologic Medicine, sees Pvolve as an extension of her work in functional and preventive health. In Richmond, Virginia, consultant Vikas Kapila has signed on for a three-unit agreement. “This next wave of growth reflects our commitment to meeting consumers where they are with a method that truly supports the body in motion through strength, stability and mobility,” said Julie Cartwright, President of Pvolve. “We’re inspired by the caliber of franchise partners joining our system—leaders who bring strong business experience and are deeply connected to our brand’s mission and values.” The announcement follows Pvolve’s recent partnership with Tally Health, a longevity-focused brand. Franchise opportunities are still available in select U.S. markets, including Texas, Florida and North Carolina.The functional fitness brand has expanded into Colorado, Georgia, Indiana and Virginia Pvolve has signed four new franchise deals that... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Fitness Franchise Pvolve Wellness Trends