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Hotworx founder and CEO Stephen Smith
Fitness Business

CEO Corner: Hotworx’s Stephen Smith on the Power of Infrared Fitness

Since opening in 2017, Smith has turned Hotworx into one of the fitness industry's biggest success stories with nearly 800 locations.

Josh Liberatore • Jul 23 2025
woman sleeping in a bed
Wellness

Eight Sleep Tackles Menopause With Hot Flash Mode

Eight Sleep launches Hot Flash Mode and a Women’s Sleep Initiative to address menopause symptoms and advance research on women’s sleep.

Courtney Rehfeldt • Jul 23 2025
A woman competing at Hyrox.
Fitness

Peloton Partners With Hyrox, Drops New Class Series

Peloton teams up with Hyrox as its official digital training partner, expanding into competitive fitness with new race-prep series.

Courtney Rehfeldt • Jul 23 2025
kids basketball league and coach
Fitness

Shoot 360 Takes Big Shot at Youth Sports Market

Shoot 360 targets 600 locations by 2030 as youth sports and performance tech surge, adding franchise veterans to lead its expansion.

Courtney Rehfeldt • Jul 23 2025
sneakers and workout equipment on a mat
Fitness

In-Shape Teams With Korb Health To Offer GLP-1s & Health Services

In-Shape partners with Korb Health to offer GLP-1s, hormone therapy and more, merging fitness with clinical care.

Courtney Rehfeldt • Jul 23 2025
woman touches the screen on the Tonal 2 machine
Tech

Tonal Adds AI-Powered Daily Strength Training Workouts

Tonal has unveiled “Daily Lift,” a new artificial intelligence feature that creates personalized, daily strength training workouts for users. 

Josh Liberatore • Jul 23 2025
cowboy colostrum bottle
Wellness

Cowboy Colostrum Brings Bold Branding and Gut Health to the Wellness Space

Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.

Elizabeth Ostertag • Jul 23 2025
Hiscox USA executive Tyler Peterson
Fitness Business

Hiscox USA’s Tyler Peterson on How Personal Trainers Can Mitigate Risk

Hiscox USA's head of professional risks shares how personal trainers can protect themselves in an evolving fitness landscape.

Arthur Zaczkiewicz • Jul 23 2025
A Hydration Room guest getting an IV administered by a woman.
Wellness

Hydration Room Scales Up With 6 New Bay Area Locations

Hydration Room is expanding into the Bay Area with six new IV therapy clinics, beginning July 25 in Campbell, California.

Courtney Rehfeldt • Jul 23 2025
Sahha
Fitness Business

Sahha.ai Raises $1.2M to Support Wearable Brands & More

The startup brand Sahha is turning raw wearable data into retention fuel and now has additional financial backing

Collin Helwig • Jul 23 2025
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