Hear how top fitness brands grow through partnerships.
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Since opening in 2017, Smith has turned Hotworx into one of the fitness industry's biggest success stories with nearly 800 locations.
Eight Sleep launches Hot Flash Mode and a Women’s Sleep Initiative to address menopause symptoms and advance research on women’s sleep.
Peloton teams up with Hyrox as its official digital training partner, expanding into competitive fitness with new race-prep series.
Shoot 360 targets 600 locations by 2030 as youth sports and performance tech surge, adding franchise veterans to lead its expansion.
In-Shape partners with Korb Health to offer GLP-1s, hormone therapy and more, merging fitness with clinical care.
Tonal has unveiled “Daily Lift,” a new artificial intelligence feature that creates personalized, daily strength training workouts for users.
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
Hiscox USA's head of professional risks shares how personal trainers can protect themselves in an evolving fitness landscape.
Hydration Room is expanding into the Bay Area with six new IV therapy clinics, beginning July 25 in Campbell, California.
The startup brand Sahha is turning raw wearable data into retention fuel and now has additional financial backing
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