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a group of GymGuyz personal trainers in front of their signature van
Fitness

GymGuyz Signs Deal To Expand Into Saudi Arabia, UAE

GymGuyz has partnered with Bait Al Batterjee Group to launch 80 new territories in Saudi Arabia and the UAE, with plans for Egpyt and Morocco as well.

Courtney Rehfeldt • Oct 15 2025
Nutrition

As NIL Takes Over College Sports, AG1 Is Funding Scientists

Supplement maker AG1 is making a bold statement that scientists are as deserving as athletes of NIL sponsorships.

Ani Freedman • Oct 15 2025
Fitness

P90X Creator Tony Horton Debuts Longevity-Driven Program on BODi

P90X creator Tony Horton has teamed with BODi, formerly Beachbody, to launch "The Power of 4," a program built for longevity and healthspan.

Courtney Rehfeldt • Oct 15 2025
Wellness

America’s Obesity Crisis Is Much Worse Than You Think, Researchers Warn

Under a new definition of obesity endorsed by the The American Heart Association, 70% of Americans are obese, up from 40% currently.

Ani Freedman • Oct 15 2025
Keepme AI agents
partnership

The Hidden Goldmine: Why 90% of Fitness Leads Aren’t Really ‘Lost’

Keepme AI agents are transforming dormant prospects into revenue streams for forward-thinking fitness operators

Athletech Studios • Oct 15 2025
Men and women in fitness class.
member exclusive

Fitness Consumers Want More Than Just Workouts, Brand Leaders Say

Longevity, personalization and community are redefining the fitness experience, executives said at the invite-only Mindbody SA Summit.

Josh Liberatore • Oct 14 2025
Fitness Business

New Startup Aims To Give Gym-Goers a Sports League of Their Own

GymBattle360 is launching a franchise fitness league that turns everyday lifters into city champs with arena finals and $500K in prizes.

Courtney Rehfeldt • Oct 14 2025
Fitness

Fitness & Wellness Brands Go All-In on HSA/FSA Spending

Fitbod, iFIT, Johnson Fitness & Wellness and Wellhub are making it easier to use HSA and FSA funds on fitness products and subscriptions.

Courtney Rehfeldt • Oct 14 2025
Peloton's Robin Arzón participates in a Hyrox event
member exclusive

For Peloton’s Robin Arzón, Hyrox-Style Training ‘Is the Future’ of Fitness

Robin Arzón, Peloton's VP of fitness programming and a highly popular instructor, shares details on the brand's new partnership with Hyrox.

Elizabeth Ostertag • Oct 14 2025
instructor helps a client at a Club Pilates
Fitness

Club Pilates Joins Thailand’s Wellness Revolution

Club Pilates has signed a master franchise agreement to bring 20 studios to Bangkok, with the first location set to open next spring.

Courtney Rehfeldt • Oct 14 2025
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