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woman picks up a kettlebell wearing reebok sneakers
Fashion

Reebok Becomes Official F45 Partner in Multiyear Deal

The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.

Ani Freedman • Oct 16 2025
Women working out on reformers at Studio Pilates.
Fitness

Pilates & Yoga Studios Are Poised for Massive Global Growth in Next Decade

The global Pilates and yoga studio market is projected to reach $521 billion by 2035, a new market research report finds.

Ani Freedman • Oct 16 2025
woman uses the ClassPass app on her smartphone
Fitness

ClassPass Checks Into Hospitality With First Hotel Partnership

ClassPass enters hospitality with The Manner SoHo, giving hotel guests credits to book New York’s top fitness, spa and wellness experiences.

Courtney Rehfeldt • Oct 16 2025
Body20 franchisee
Case Studies

Franchisee Spotlight: Body20 in Cherry Creek, Colorado

A first-time franchisee shares how market awareness, customer service and more led to her success with EMS brand Body20.

Collin Helwig • Oct 16 2025
Promotion Vault offers marketing services that also drive better engagement
Tech

Protecting Profit & Powering Loyalty with Promotion Vault

Promotion Vault founder Brian Mitchell is helping the fitness industry boost retention and revenue without ever offering a discount.

Arthur Zaczkiewicz • Oct 16 2025
Wellness

Hers Launches Menopause Specialty, Paving the Way to $1B in Revenue in 2026

Telehealth giant Hims & Hers has expanded into women's midlife care with personalized treatment plans, including patches, creams and pills.

Courtney Rehfeldt • Oct 15 2025
Jared Pobre
Wellness

CEO Corner: Caldera + Lab’s Jared Pobre on Elevating Men’s Skincare

Caldera + Lab, a fast-growing men’s skincare brand, is known for using high-quality, science-backed ingredients at clinical doses.

Josh Liberatore • Oct 15 2025
Longevity

Kohler Wants Your Toilet To Become a Wellness Hub

Kohler has launched Dekoda, a smart toilet device that tracks hydration and gut health, turning homes into health hubs.

Courtney Rehfeldt • Oct 15 2025
man holds a megaphone near a bridge in New York City
Fitness Business

A ‘Bar Crawl for Gyms’: Urban Iron Aims To Bring Together Fitness Communities

Urban Iron, a hybrid race combining running and functional strength, sees participants travel to different fitness clubs in New York City.

Ani Freedman • Oct 15 2025
Pvolve longevity bundle equipment
Longevity

Jennifer Aniston, Pvolve Launch Longevity Bundle Centered on Strength & Aging Well

Pvolve and Jennifer Aniston are introducing the "Longevity Bundle," developed in collaboration with the brand's head trainer Dani Coleman.

Elizabeth Ostertag • Oct 15 2025
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