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New Report: The Business of Wellness, Recovery & Longevity

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Megan Roup
Fitness Business

Megan Roup on The Sculpt Society’s Rebrand, National TV Campaign

The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.

Elizabeth Ostertag • Oct 17 2025
Peloton equipment inside a Utah City building
Fitness Business

Peloton Pushes Into Residential & Commercial Real Estate

Peloton is partnering with a mixed-use development in Utah to create what the sides are calling a "Peloton-powered community."

Courtney Rehfeldt • Oct 17 2025
Wellness

The Ritz-Carlton’s New Boston Project Shows Shift Toward Wellness Real Estate

The Ritz-Carlton Residences in Boston, Sky Park, features a one-acre elevated sanctuary connected to a 51-story condominium tower.

Courtney Rehfeldt • Oct 17 2025
Joe Burrow in Alo gear
Fashion

Alo Taps Sports Stars To Drive Men’s Performance Gear

Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.

Elizabeth Ostertag • Oct 17 2025
REP Fitness
partnership

Strength for Life: How REP Fitness Is Powering the Longevity Movement in Gyms

Aging may be inevitable, but decline doesn’t have to be. The loss of muscle mass, bone density, balance and mobility that’s often accepted as “part of getting older” is, in reality, something that can be reversed — and strength training is the most powerful tool to do it.

Athletech Studios • Oct 17 2025
Wellness

Wellness Brands Land on LinkedIn’s Startups Award List

Even in a slower economy, wellness is winning. LinkedIn’s Top Startups 2025 reveals the companies turning wellness into real hiring momentum.

Courtney Rehfeldt • Oct 16 2025
cyclebar exterior
Fitness

Rumble, CycleBar Parent Enters Exclusive Real Estate Deal

Extraordinary Brands has established an exclusive partnership with real estate firm Morrow Hill to drive franchise expansion.

Ani Freedman • Oct 16 2025
Fitness

People Are Joining Gyms for Social Connection, New Data Shows

According to ABC Fitness, social interaction and connection are driving consumers to join gyms, studios and other fitness communities.

Courtney Rehfeldt • Oct 16 2025
Lumin Fitness activation at Fitness Connection
Tech

Lumin Fitness Rolls Out AI Personal Training Tech, Adds Gym Partner

For the first time, other gyms will now have access to Lumin Fitness AI-powered personal training tech, starting with Fitness Connection.

Ani Freedman • Oct 16 2025
Wellness

GLP-1s May Be Blunting the Buzz & Changing How We Drink

A preliminary study shows GLP-1 drugs like Ozempic may slow alcohol absorption and reduce feelings of intoxication.

Courtney Rehfeldt • Oct 16 2025
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