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phone screens display the WellTheory app
Finance

WellTheory Secures $14M for AI-Powered Autoimmune Care

WellTheory has raised $14 million in Series A funding, reaching $26.2 million in total capital for its personalized autoimmune care platform.

Ani Freedman • Oct 14 2025
woman wears a ceramic Oura Ring 4
Finance

Oura’s $11B Valuation Signals Investor Confidence in Preventive Health

Oura has raised $900 million at an $11 billion valuation as smart rings surge and the U.S. government pushes wearables for preventive health.

Courtney Rehfeldt • Oct 14 2025
Kristin McGee does a Pilates workout on a Tonal machine
Fitness Business

Inside Tonal’s At-Home Pilates Push Led by Kristin McGee

Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.

Elizabeth Ostertag • Oct 14 2025
woman wears the Normatec Hip device
Wellness

Hyperice Expands Normatec Line With First-Ever Portable Hip Recovery Device

Hyperice's Normatec Elite Hips deliver cordless, clinical-grade compression therapy for the hips, IT bands and lower back.

Elizabeth Ostertag • Oct 14 2025
people work out in a Les Mills class
Fitness

Les Mills Adds Heavy Lifting Class Amid Strength Training Surge

With Bodypump Heavy, Les Mills aims to make lifting heavy weights less intimidating, thanks to the power of group fitness.

Ani Freedman • Oct 14 2025
Peloton Tread
Tech

Peloton’s Newest Tech Bet: AI Digital Twins

Twin Health will incorporate Peloton's content library to recommend personalized workouts to members based on their unique profiles.

Ani Freedman • Oct 14 2025
Torque Fitness sled
partnership

7 Ways Smart Equipment Selection Sets the Stage for Scalable Growth

Smart equipment selection isn’t just about what looks good on the gym floor — it’s about building a foundation for growth. Torque Fitness has spent more than two decades designing modular, durable and versatile equipment that helps operators optimize space, scale smarter and maximize ROI.

Athletech Studios • Oct 14 2025
people run wearing Apple Watches
member exclusive

Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future

Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.

Elizabeth Ostertag • Oct 13 2025
Interior of a CR Fitness-owned Crunch gym
Fitness

Crunch’s CR Fitness Expands in Texas, Nears 100 Location Mark

CR Fitness will add nine new locations in the Dallas-Fort Worth area by 2026, an expansion that includes backing by NFL star Dak Prescott.

Ani Freedman • Oct 13 2025
Strava Year Report 2024
Finance

Strava CEO Confirms IPO Intentions Amid Social Fitness Boom

Strava CEO Michael Martin revealed that the social fitness platform intends to go public, with a listing that could come as soon as 2026.

Ani Freedman • Oct 13 2025
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