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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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Tech

Ultrahuman’s Home Sleep Monitor Now Offers Snore & Cough Analysis

Ultrahuman Home gets its biggest upgrade yet, adding respiratory tracking, deeper environmental insights and AI-enabled sound detection.

Elizabeth Ostertag • Dec 01 2025
barre3 studio interior
Fitness

Barre3 Expands Into South America With Chile Franchise Deal

Barre3 is entering South America with a February 2026 Santiago studio as the brand expands globally and seeks new franchise partners.

Courtney Rehfeldt • Dec 01 2025
Best Black Friday Deals on Fitness and Wellness Products, Activewear 2025
Fitness

The 90+ Best Black Friday Fitness & Wellness Deals on Activewear, Supplements, Wearables & More

We've rounded up the best Black Friday sales on home gym gear, fitness and health trackers, supplements, red light therapy recovery devices and more.

Danielle Directo-Meston • Nov 28 2025
Technogym equipment inside a hotel room at The Mark
Industry News

The Mark Hotel Taps Technogym for Private In-Room Training, New Equipment

The Mark, an NYC boutique hotel, unveiled a 24-hour Technogym fitness center, along with portable in-room training kits and a penthouse training room.

Ani Freedman • Nov 28 2025
Reviews

The Best Studio Membership and Class-Pack Deals for Black Friday

We've rounded up the best Black Friday fitness and wellness deals on gym memberships, class packages, facials and more across the U.S.

Elizabeth Ostertag • Nov 26 2025
Soho House Barcelona gym
Wellness

Soho House Makes Wellness a Key Part of Expansion Strategy

Soho House CEO Andrew Carnie says members are increasingly seeking fitness and wellness services like Pilates classes, padel courts and more.

Ani Freedman • Nov 26 2025
gummy supplements on a countertop
Wellness

The Gummy Supplement Market Is Projected To Reach $67B by 2031

The surging demand is being driven by new vitamin-based formulations and consumer preferences for alternatives to pills and powders.

Ani Freedman • Nov 26 2025
phone displays the reddit app
member exclusive

Why Fitness & Wellness Brands Can’t Afford To Ignore Reddit

Reddit is becoming a key decision engine for fitness and wellness purchases, driven by users who compare products and trust real experiences.

Courtney Rehfeldt • Nov 26 2025
Wellness

High-Intensity Yoga Shown To Be Most Effective Exercise for Sleeping Better

Short, high-intensity yoga may help improve sleep more than any other form of exercise, according to new research.

Courtney Rehfeldt • Nov 26 2025
member exclusive

For Fitness Influencers, It Pays To Be Authentic

Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.

Ani Freedman • Nov 26 2025
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Finance

Enhance Raises $18.2M to Scale Gym Personal Training Software in US

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Tom Brady Reaffirms Aescape Involvement, Sides Tease New Launch

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Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

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Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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