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ATN's Franchise Lens shares the keys to preparing for franchise success.

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Peloton instructors in the brand's studio
Fitness

‘Wicked’ Star Cynthia Erivo Joins Peloton Instructors in Exclusive Class

As the “Wicked” sequel rolls out in theaters, actress Cynthia Erivo used her running background to join Peloton instructors for an exclusive class.

Ani Freedman • Nov 21 2025
Freemotion workout
partnership

Freemotion Facilitates Movement, Performance, and Results

With versatile machines that cater to multiple parties, the iFIT brand Freemotion Fitness leaves no athlete behind 

Athletech Studios • Nov 21 2025
people sit outside a Municipal storefront
member exclusive

How Mark Wahlberg’s Municipal Is Growing by Leveraging Community

Municipal is grounding its national expansion plans in movement and community, planning 20+ hubs and gyms across the U.S.

Elizabeth Ostertag • Nov 21 2025
Yeti Boo holds a Kane shoe
member exclusive

‘Why Not Explore What’s Possible?’: How Kane Footwear Is Using AI Marketing

Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.

Courtney Rehfeldt • Nov 21 2025
Panel session during the Wellness Oasis 2024 event
Wellness

Chase Sponsors Wellness Oasis Featuring Packed Lineup of Experts & Big Names

Coming soon to Miami, the third-annual Wellness Oasis will feature names like Gary Brecka, Lindsay Lohan, Dr. Tara Swart and Noah Lyles.

Ani Freedman • Nov 21 2025
Longevity

Beverly Hills Rejuvenation Center Debuts Longevity Flagship, Expansion Ahead

BHRC's new flagship is centered on regenerative care, marking the brand's first major launch under Motivant as it prepares to scale.

Courtney Rehfeldt • Nov 20 2025
Wellness

Joi + Blokes Adds Clinician Consultations To Make Sense of Lab Test Results

Telehealth company Joi + Blokes is offering its members access to one-on-one sessions with licensed clinicians to go over lab test results.

Ani Freedman • Nov 20 2025
Nutrition

Instacart, WellTheory Bring ‘Food-as-Medicine’ to Autoimmune Care

Instacart and WellTheory are bringing nutrition benefits into autoimmune care, letting patients buy clinically recommended groceries.

Courtney Rehfeldt • Nov 20 2025
people tend to plants inside a horticulture studio
Wellness

College Students Can Now Minor in Holistic Wellness

A new program from Rutgers University-New Brunswick underscores the growing interest in the wellness job market as the industry booms.

Ani Freedman • Nov 20 2025
Sweat440 Toms River
Case Studies

Franchisee Spotlight: Sweat440, Marco Region Enterprises

Entrepreneur Nicholas Marco turned his first Sweat440 workout into a thriving 30-location business built on trust, structure and passion.

Collin Helwig • Nov 20 2025
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The AI Personal Training Revolution Is Here — What Comes Next?

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Wellness

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Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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