iFIT will license and feature a curated collection of F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content
The worlds of at-home workouts and in-studio classes are colliding in a new partnership between iFIT and F45 Training.
The connected fitness brand is joining forces with F45’s in-person community to combine the boutique fitness brand’s high-intensity functional training methodology with iFIT’s immersive workout production capabilities and global platform.
“This is a game-changer for the fitness industry, definitively proving that digital content and in-studio experiences are not mutually exclusive,” said chief subscription and content officer of iFIT, Jeremy McCarty.
The goal is to drive engagement for both brands by focusing on two key pillars. First, iFIT will license and feature a curated collection of the functional workouts found at F45 studios onto its streaming platform for at-home use.
The brands will also co-produce new digital fitness content, drawing from F45’s signature programming and iFIT’s extensive content production to create a higher-quality at-home training experience.
The partnership aims to not only bring more eyes to iFIT’s platform, but also bring more people into F45 studios, once they’ve tried the workouts at home.
“Partnering with iFIT allows F45 Training to meet the modern athlete where they are — at home, on the go and in the studio,” said Ryan Mayes, the chief operating officer of FIT House of Brands, parent company of F45. “This collaboration is a bold extension of our brand, using iFIT’s massive platform to build awareness, showcase our world-class functional programming, and convert an active, structured audience into passionate, long-term F45 Training studio members.”
Starting January 8, 2026, once an eligible iFIT subscriber successfully completes one of the co-produced workouts, they will unlock a complimentary, one-time in-studio F45 Training class to use that month. Eligible iFIT subscribers may redeem one free F45 Training class per month.
“Our members are highly active and health-conscious — we know approximately 40% of our subscribers maintain external gym or studio memberships,” McCarty added. “By offering them a seamless path to experience the energy of an F45 studio, we are enriching our value proposition while delivering high-intent new members directly to F45 locations around the globe.”
F45’s partnership with iFIT isn’t the only way it’s looking to expand its loyal membership base. The studio recently launched its own rewards program with earned points to cash in on the F45 Training App for apparel, supplements, food and beverage and tech. Members can also cash in for extra Passport visits and soon, “Bring a Friend” passes.
Meanwhile, iFIT is taking bold risks to expand the reach of its brand, recently announcing it would co-produce a reality competition series for Amazon Prime Video to be released in January 2026.
