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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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woman opens a Purist shaker bottle
Nutrition

Equipment Maker REP Fitness Launches Transparency-Forward Supplements

The new products, released under the brand Purist, include third-party tested and NSF for Sport certified supplements.

Ani Freedman • Dec 09 2025
Omnilux Clear LED
Tech

Omnilux’s Clear LED Face Mask for Acne Is On Sale – Is It Worth Buying?

Is Omnilux's Clear face mask worth buying? We tested the bestselling red light therapy device for targeting acne – here's our honest review.

Elizabeth Ostertag • Dec 09 2025
woman pose on Pilates reformers
member exclusive

Pilates Dominates Global Fitness Bookings, New Data Shows

Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.

Elizabeth Ostertag • Dec 09 2025
Chris Rondeau with the Panobianco team
Industry News

Ex-Planet Fitness CEO Joins Brazil Gym Chain Panobianco, Eyes Latin America Growth

Chris Rondeau sees the potential for explosive growth similar to Planet Fitness for Panobianco Academia, Brazil’s largest gym franchisor.

Ani Freedman • Dec 09 2025
rooftop at the Manner Hotel
Reviews

I Stayed at The Manner SoHo, the First Hotel to Offer ClassPass Credits

ATN reviews The Manner SoHo, a boutique downtown New York City hotel that includes ClassPass credits in every stay.

Elizabeth Ostertag • Dec 09 2025
Equinox flags fly on a New York City building
Longevity

Equinox Members Now Get Discounted Function Memberships

Function Health is expanding its partnership with the luxury fitness and wellness brand, offering Equinox members full access for $249/month

Ani Freedman • Dec 09 2025
Freemotion pilates
partnership

Pilates and the 2026 Equipment Forecast: The Rise of Intelligent, Integrated Movement

Once a boutique niche, Pilates is now influencing a sweeping industry transformation. iFIT and Freemotion are ushering in the change

Athletech Studios • Dec 09 2025
Ladder app
Fitness

Ladder Adds HSA/FSA Eligibility Through Flex

Ladder has partnered with Flex to make its fitness app eligible for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

Courtney Rehfeldt • Dec 09 2025
Finance

Allbirds Co-Founder Raises $7M for New Women’s Health Supplement Brand

Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.

Elizabeth Ostertag • Dec 09 2025
people work out in a Les Mills class
Wellness

Fitness Stakeholders Urge Strength Training for GLP-1 Users

Les Mills and ukactive are urging the healthcare and fitness sectors to promote strength training and adequate protein intake for people taking weight-loss drugs.

Ani Freedman • Dec 08 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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