Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Under Cunninhgam's watch, Nutrabolt has grown from a niche supplement maker into a giant, with brands including C4 Energy and Bloom in its portfolio.
Seven years ago, Brian Trainor walked into an F45 Training class in New York City with no expectations and walked out with a new direction for his life. He’d recently left a career in finance and healthcare and wasn’t sure what would come next. What he did know was movement. Sports teams, training rooms, locker-room...
Thrive Market's decision to stop selling booze reflects shifting consumer habits and creates space for a bevy of new non-alcoholic drinks
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
Over 4,600 new investors contributed to Playtomic's fundraising, which will amplify its global expansion and operational capacity.
Tru Niagen and Barebells were among the most popular wellness brands online – see the full list and bestsellers to try.
As fitness franchising becomes increasingly crowded, some entrepreneurs are flocking instead to nutrition-first concepts.
Zumba debuts Zumba + Lift, a new strength-focused class that combines resistance training with the brand’s signature music-driven energy.
Jamie Weeks-led Founders Row has made its first minority investment, backing direct-to-consumer snack brand Hot Box Pretzels.
ATN reviews Equinox Hotels' new skincare partnership with Dr. Robert Dorfman, which bridges spa-level treatments and clinical care.
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