CityPickle To Open Flagship Club & HQ in Times Square
CityPickle’s Times Square flagship will feature seven courts, a bar, and lounge, marking its first year-round NYC club and new corporate HQ.
Trump Revives Presidential Fitness Test, A Sign That MAHA Might Be Serious About Exercise
Whatever the merits of the controversial test, Trump’s decision to bring it back could mark a turning point for the American fitness industry.
Fitness Ventures Acquires 3 Crunch Gyms, Plans $75M Investment
Fitness Ventures is expanding into Portland with three Crunch Fitness acquisitions and a $75 million investment to open 15 new clubs.
Farrynheight Names Stephen Wright as Executive Director to Support Next Phase of Growth
Stephen Wright joins Farrynheight as executive director to lead strategy, growth, and client experience in the agency’s next chapter.
Gold’s Gym Turns 60 With Luxe Upgrades, New Locations & Hyrox
Gold’s Gym is blending strength training with recovery, launching luxe new locations and the roll out of Hyrox Performance Centers.
Life Time Opens Waitlist for $550-a-Month LT High Performance in NYC
Life Time is launching its most exclusive concept yet: LT High Performance, a $550/month high-performance club opening in Manhattan this fall.
Kim Kardashian’s Skims Teams With LOVB As Loungewear Partner
Kim Kardashian’s Skims is joining forces with League One Volleyball (LOVB) as its official loungewear partner.
Vasa Fitness Debuts First-Ever Cold Plunge at New Colorado Location
Vasa Fitness opens its fourth Colorado Springs gym featuring its first cold plunge as the HVLP brand seeks to appeal to Gen Z.
SHA Mexico Introduces Personalized Peptide Therapies
SHA Mexico is adding personalized peptide therapy, reflecting a shift in wellness travel from relaxation to results-driven longevity.
Technogym Reports €458M in Revenue for First Half of 2025
Technogym reported €458.8 million in H1 2025 revenue, up 14.1% year over year, driven by strong retail growth.
