Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
How a CMO-turned-franchisee bet big on Strong Pilates’ programming and marketing freedom — and grew from zero to 300 members in 60 days
The Edge is rolling out its largest reinvestment yet, upgrading equipment, amenities and branding as it brings boutique-style classes to big-box gyms.
Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
Oura released its Year in Review report, which offers data-backed insights into global sleep, cardiovascular and step-count trends.
Matrix’s latest additions to its strength training equipment portfolio has everything users and operators are after
Fitness On Demand turns digital fitness into a strategic advantage — and is already seeing tangible results
Fight Path Ltd plans to expand boxing and strength training studio UBX across the U.K. and Ireland, eyeing 40 to 50 new locations.
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
TravelTone is bringing transparency to hotel gyms and on-the-road fitness, using community reviews and photos from travelers.
Biomarker testing is finding its way into the world of professional soccer as Biolyz enters a multiyear partnership with Germany's Borussia Dortmund.
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