Wellness Gen Z Ramps Up Wellness Spending, Especially on Sleep & Fitness Ani Freedman September 2, 2026 Share on Facebook Share on Twitter Share via Email credit: Gold's Gym Nepal on Unsplash Young adults under 30 are more locked in than any generation before on optimizing their health, according to new online purchase data Gen Z is… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro climbing Data Gen Z sleep Supplement Companies Wellness Trends