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Nike Air Zoom Hyperslide
Fashion

Why Nike & Hyperice Are Going All-In on High-Tech Recovery Footwear

Hyperice CEO Jim Huether said first-year sales numbers for the Nike x Hyperice Hyperboot suggest there's a "real appetite for recovery technology built into" footwear

Elizabeth Ostertag • Aug 06 2026
Finance

US Wellness Shot Brand Dose Explores Sale, Sources Say

The company's daily shots contain ingredients including elderberry, turmeric and ginger and are marketed for liver, cholesterol and skin health

Abigail Summerville • Aug 06 2026
Rendering of an All Day Pilates studio
Industry News

Founders Row, Andrea Rogers Launch 24/7 Pilates Concept With Virtual Instructors

Powered by Your Reformer equipment and tech, All Day Pilates combines around-the-clock studio access and on-demand instruction as it targets underserved markets

ATN Staff • Aug 06 2026
Club Pilates international studio
Industry News

Club Pilates Tops 1,500 Studios, Leaning Into International Growth 

The world's largest Pilates brand by a considerable distance, Club Pilates continues to expand, with fresh studio openings in Bangkok and Mexico City underscoring the franchise’s push to open more locations abroad

ATN Staff • Aug 06 2026
Peloton bike and treadmill
member exclusive

Peloton Gives Disappointing Outlook in Blow to Comeback Bid

Peloton CEO Peter Stern said that the expected revenue decline is due to churn created by subscription price hikes implemented last year

Samantha Kelly • Aug 06 2026
EGYM machine
partnership

EGYM’s New Tech Integration Promises to Change the Fitness Industry

With trusted medical technology in its ecosystem, EGYM turns data into actionable insights that drive engagement and transformation

Athletech Studios • Aug 06 2026
Marc Gralnick of Sweat440
Case Studies

Franchisee Spotlight: Sweat440, South Florida

Once Marc Gralnick found his way to Sweat440, there was no looking back, eventually creating the brand's largest franchisee group

Collin Helwig • Aug 06 2026
Reviews

I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing

Run commuting was not something I had seriously considered until I read about “super commuters,” or athletes who use their trip to work as part of their training. After enough subway delays and time sitting in traffic, I started wondering whether running to work might actually be the better option.

Elizabeth Ostertag • Aug 06 2026
people in F45 t-shirts at a Hyrox event
member exclusive

ATN Insights: Hyrox-Related Sales Soar 191% at Gyms 

Call it the Hyrox Hook: Consumers sign up for a race, then look for a place to train. Gyms and studios that lean in are seeing results.

Lauren Parker • Aug 06 2026
Planet Fitness gym exterior
member exclusive

Planet Fitness Cuts Outlook on Sluggish Member Sign-Ups

Planet Fitness had cut its revenue outlook earlier this year, citing weaker-than-expected member sign-ups and unfavorable weather during the usually busy New Year period

Chloe Meley • Aug 06 2026
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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