ATN Innovation Summit sessions are now on demand.
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Proof that AI and human expertise can work side by side? Aescape and Equinox are folding robotic massage tech into the club's coach-led fitness programming
Music isn’t background. It’s infrastructure. And AI is what finally lets us treat it that way.
More than 5,000 competitors turned out for BTWE's first event last month, and organizers plan to expand it into a tourism draw and a fitness event grounded in cultural authenticity. That said, Hyrox has big plans of its own in China
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
In an exclusive interview, Geisler speaks with ATN about his exit from Xponential, his decision to create Sequel Brands and what's next for the fitness and wellness franchisor
The Quality Group, which also owns Bum Energy and German giant ESN, grew revenue by more than 40% as it expands across products, channels and international markets
Dirk-Jan “DJ” van Hameren, Nike's ex-marketing chief, speaks to ATN about how Whoop's history with athletes and high-performers gives the wearable maker credibility as it looks to bring more people into the world of wearables
The retired NFL legend appeared on Fox Business to tout his partnership with GLP-1-prescribing telehealth platform eMed, Brady's latest move into the wellness space
New industry data suggests the future of fitness growth won't be defined by acquisition alone. It will be shaped by how well operators understand member behavior, reinforce healthy habits and strengthen long-term retention.
The sixth brand from Anthony Geisler's new fitness and wellness company, Move uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month
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