Hear how top fitness brands grow through partnerships.
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Businesses such as restaurants and bars along the NYC Marathon route are cashing in on the running boom, with some getting as much as a 40% race-day boost
The fitness education giant is introducing new online Pilates certifications as gyms and studios continue to embrace the modality, fueling more demand for qualified instructors
The fast-growing supplement brand has been named the NBA’s official nutrition partner in Australia and Southeast Asia, adding to a growing roster of sports partnerships
The social fitness platform will become a Hyrox race title sponsor while powering event discovery, bookings and payments across the Hyrox365 ecosystem
Aonic is doing the unthinkable: selling its products with no markup to consumers who pay an annual subscription fee for its membership club
The tech giant is expanding its health ecosystem with a new wearable, clinical lab-testing integration and partnerships designed to deliver more personalized wellness insights
Founded by an investor and the former operations chief of Spindrift, glass-bottled water startup Loonen is betting on transparency, mineral design and next-gen filtration
The embattled boutique fitness franchisor has adopted what appears to be a defensive strategy that could prevent a potential takeover
The coach-led strength and conditioning franchise is expanding into a new international market, with its first New Zealand studio slated to open in late 2026
The premier industry event for networking and product discovery returns to New York City June 8–9, with roundtables and workshops joining its lineup of leadership conversations and brand activations
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