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Fashion

GymNation Launches Culturally Specific Activewear Line

GymNation has launched a muscle thobe and ghutra collection, marking the Middle East gym operator's entry into activewear.

Courtney Rehfeldt • Jul 14 2026
Industry News

North Face Gets Caught in Movement Gyms’ Escalating Labor Fight

Workers were rallying outside North Face stores demanding parent company VF Corporation cut ties with climbing gym Movement Gyms.

Courtney Rehfeldt • Jul 13 2026
Virgil van Dyke wearing Normatec boots
Wellness

World Cup Fever Hits Wellness as Brands Race for a Piece of Soccer’s Biggest Stage

From recovery companies to wearables and protein brands, the fitness and wellness industry is finding ways into the World Cup conversation.

Elizabeth Ostertag • Jul 13 2026
Marc Palatucci
member exclusive

How Fitness & Wellness Brands Can Win in the ‘Autonomous Age’

As artificial intelligence evolves beyond automation, strategic foresight is becoming one of the most valuable skills business leaders can develop to prepare for what's next.

Kim Kisner • Jul 13 2026
peptides in bottles and syringes
Wellness

Americans Are Very Interested in Peptides — They Just Don’t Understand Them

While U.S. consumers are exposed to constant messaging about peptides, a new report reveals many are still confused about what the therapies are.

Ani Freedman • Jul 13 2026
Dan Lynn
Industry News

CorePower Yoga Makes CEO Change, Signals Studio Growth Push

Dan Lynn, a former C-Suite exec for a restaurant conglomerate, replaces Niki Leondakis, who is retiring from yoga studio giant CorePower.

Courtney Rehfeldt • Jul 13 2026
Brad Reynolds inside a Gold's Gym
Industry News

Gold’s Gym Appoints Sole CEO, Eyes Significant Expansion in US & Abroad

Gold's Gym has appointed Brad Reynolds as sole CEO as it promises expansion and a "fundamental transformation" in its franchise operations.

Courtney Rehfeldt • Jul 13 2026
Growth Sports
Tech

Beyond AI: Jefferson Dafydd on Building the Commercial Intelligence Stack for Growth Sports

Jefferson Dafydd, senior advisor at Team Advisory Group, on why integrated commercial intelligence, not AI alone, drives enterprise value in Growth Sports.

Jefferson Dafydd • Jul 13 2026
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Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Andy Peat joins the show to discuss his perception of the fitness and wellness industry as a leading content facilitator and gym brand innovator.

Collin Helwig • Jul 13 2026
panelists at the ATN Innovation Summit
member exclusive

Strength Training Boom Fueled by Community, Longevity, Experts Say

The strength training boom is no passing fad. Research continues to point to building and maintaining muscle as not only pivotal to longevity and functional movement, but also as a vital component of GLP-1-supported weight-loss plans to support overall health.

Ani Freedman • Jul 13 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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