GymGuyz is forging B2B partnerships with local businesses across the U.S. to bring on-site fitness to the workplace and beyond.
FitXR's VR fitness platform will feature music from ten Disney movies and shows, including The Lion King, Hercules and Frozen.
The Zumba studio will offer 32 classes with a variety of music tracks, and come in a mixed reality version in addition to VR.
Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.
The 40-piece collection aligns the fun, inclusive vibe of Zumba's fitness programming with the iconic colors of Crayola.
CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.
The new mobility-focused offering from Zumba fills a gap in the fitness industry and among current group fitness offerings, its CEO says
Zumba Chief Marketing Officer Carolina Moraes gave Athletech News an in-depth explanation of what the transformation program promises.
“As soon as the pandemic hit, we challenged our entire tech team to start developing solutions for our instructors to be able to teach livestream…
On May 30, sports technology brand Keep and world’s leading brand Zumba® Fitness held a unique online global press conference, at which the two firms announced the…
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