FitXR's VR fitness platform will feature music from ten Disney movies and shows, including The Lion King, Hercules and Frozen.
The Zumba studio will offer 32 classes with a variety of music tracks, and come in a mixed reality version in addition to VR.
Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.
The 40-piece collection aligns the fun, inclusive vibe of Zumba's fitness programming with the iconic colors of Crayola.
CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.
The new mobility-focused offering from Zumba fills a gap in the fitness industry and among current group fitness offerings, its CEO says
Zumba Chief Marketing Officer Carolina Moraes gave Athletech News an in-depth explanation of what the transformation program promises.
“As soon as the pandemic hit, we challenged our entire tech team to start developing solutions for our instructors to […]
On May 30, sports technology brand Keep and world’s leading brand Zumba® Fitness held a unique online global press conference, at which […]
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