Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Sam Cole, CEO of FitXR, predicts that mixed and virtual reality tech will soon become commonplace in gyms and fitness facilities.
Boxing, spin and Zumba were also among the most popular exercise classes in 2023, with strength training ranking surprisingly low.
Famous trainers and top brands in sports tech, fitness equipment, wellness and more will gather World Sports Istanbul 2024.
GymGuyz is forging B2B partnerships with local businesses across the U.S. to bring on-site fitness to the workplace and beyond.
FitXR's VR fitness platform will feature music from ten Disney movies and shows, including The Lion King, Hercules and Frozen.
The Zumba studio will offer 32 classes with a variety of music tracks, and come in a mixed reality version in addition to VR.
Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.
The 40-piece collection aligns the fun, inclusive vibe of Zumba's fitness programming with the iconic colors of Crayola.
CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.
The new mobility-focused offering from Zumba fills a gap in the fitness industry and among current group fitness offerings, its CEO says
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