Zumba Launches ‘Colors of Kindness’ Apparel Collection With Crayola
The colorful 40-piece collection aligns with the fun, inclusive vibe of Zumba’s fitness programming
Zumba has teamed with Crayola to launch a new apparel collection that blends the crayon company’s iconic colors with vibrant and splashy designs to celebrate and promote positivity and inclusion.
The “Colors of Kindness” collection features 40 pieces spanning clothes and accessories, including graphic print tees with statements such as “Dance in Color,” “It’s Okay to be Cray” and “Dance Outside the Lines.”
A preview of the collection debuted at Zumba’s annual instructor convention in Orlando, Florida, on August 11.
“This partnership with Crayola is a natural fit for Zumba,” said Carolina Moraes, chief marketing officer at Zumba. “The ‘Colors of Kindness’ collection is not only stylish and fun, but it also promotes a message of inclusivity and positivity, which is at the core of our brand. We’re excited to see the impact this collection will have on our Zumba community and beyond.”
April Heeren, general manager of outbound licensing at Crayola, says the colorful collaboration empowers people to become the best of themselves.
“Colors of Kindness encourages kids and adults to think positively, share words of encouragement and celebrate kindness through all forms of artistic expression,” Heeren said.
The collection is available globally at ZumbaWear.com.
