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Apothékary has raised $16 million in fresh funding as the herbal tincture brand looks to accelerate retail growth and product innovation.
The Vitamin Shoppe's latest trend report shows consumers are increasingly demanding more science, quality and trust from supplement makers.
Kourtney Kardashian’s supplement brand Lemme has partnered with fitness chain Solidcore for the launch of new creatine gummy flavors.
Coming soon, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user's biometric data.
AG1 Pro combines AG1’s flagship nutritional powder with ingredients including creatine monohydrate, Calcium-HMB and zinc carnosine.
Function Health has acquired SuppCo, an independent testing platform that's called out supplement companies for failing label claims.
As Ulta Beauty leans deeper into wellness, AG1 is bringing its products to more than 1,500 Ulta stores, the Ulta website and app.
The partnership also gives IM8 prominent exposure across Inter Miami CF's stadium, training center and digital platforms.
While improved health awareness and aging populations have also boosted whey prices, the GLP-1 trend is the key factor behind demand.
Co-founded by podcast host Chris Williamson, Neutonic is on track to top $25 million in revenue this year amid the functional drink boom.
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