The partnership also gives IM8 prominent exposure across Inter Miami CF's stadium, training center and digital platforms.
While improved health awareness and aging populations have also boosted whey prices, the GLP-1 trend is the key factor behind demand.
Co-founded by podcast host Chris Williamson, Neutonic is on track to top $25 million in revenue this year amid the functional drink boom.
Mars Men has raised $27.5 million in Series A funding, led by L Catterton, for its supplements that naturally boost testosterone.
Creatine gummy maker Create Wellness has raised $20 million in growth capital, backed by CPG investors including Mike Repole's family office.
Bioniq has sold its assets to Herbalife, bringing the personalized supplement maker under the umbrella of the global multi-level marketing giant.
BODi has launched a P90X-branded supplement line featuring five products built around a proprietary ingredient blend.
Huel sells ready-to-eat drinks that are fortified with essential nutrients including protein, fat and carbohydrates; the deal is worth a reported $1.1 billion.
Supplement giant Thorne is scrapping its at-home test kits, instead looking to invest in biomarker testing for more personalized insights.
Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.
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