The surging demand is being driven by new vitamin-based formulations and consumer preferences for alternatives to pills and powders.
Tru Niagen Beauty is an NAD+ supplement designed to promote hydration, elasticity and stronger hair and nails.
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
The San Diego-based Cymbiotika reeled in a star-studded seed funding round as it launches its first large-scale campaign across the U.S.
One of the top former executives at Dell, Kocher founded Humann with a bold mission: change the trajectory of cardiovascular health.
AG1 launches “Good Morning, Moon,” a Rick Rubin–narrated film reimagining Goodnight Moon as a tribute to morning rituals and early risers.
GNC's new peer-reviewed research shows how supplements can support GLP-1 takers in preserving muscle mass loss and plugging nutrition gaps.
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