strength training
Can Echelon Buck Industry Trends With its New Connected Strength Machine?
As Peloton and Lululemon pivot to content, Echelon’s CEO says the Strength Pro is the best connected fitness machine in the market.
How MADabolic’s Unique Approach to Fitness Is Driving Growth
The strength training brand is type-A in every sense of the word, from how it designs workouts to who it […]
EliteForm Unveils TeamSync, Bringing 3D Weightlifting Tech to Sports Teams
EliteForm’s tech has already been employed by top college sports programs including Alabama football and Duke basketball EliteForm, a software […]
Fitness of Sport vs. Fitness of Life: The MADabolic Approach to Program Design
MADabolic’s strength-driven approach to program design fuels a powerful, dedicated culture that makes for a membership base unlike any other.
How the Top Crunch Fitness Franchisee Uses Group Fitness To Fuel Expansion
CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.
Speediance Raises Nearly $10M To Grow Digital Weight Machines
Speediance, a Chinese brand, has created a series of digital resistance machines it says will revolutionize strength training.
Coaches Corner With Carl Hardwick: Resistance Training To Maintain Strength & Longevity
We lose 30% of our muscle mass by age 80. To offset that, incorporate this simple approach to resistance training in every program you design.
Pure Barre Doubles Down on Strength Training With New Weight-Based Class
The new offering from Pure Barre comes as strength training and weight lifting have soared in popularity recently.
Beyond ChatGPT: How AI Is Transforming Fitness & Human Performance
These innovative companies are using artificial intelligence (AI) to disrupt health and fitness in creative ways.
BODi Taps Into Primal Fitness Trend With Latest Workout Program
BODi's new primal fitness offering concentrates on strength building using functional movements that replicate those used in real life.
