Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
The Mexico-based operator has already seen international success with its unique, hyper-personalized strength training format, running a studio in Madrid
The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint
The Chinese fit tech company is widening its ecosystem with four new products including its first wearable as it positions itself more broadly as an AI-powered fitness platform
"Movement Longevity" highlights the importance of women building strength into midlife and beyond. The launch comes alongside a report that found a serious gap between women's knowledge of strength training and how many are actually doing it
The Speir Pilates founder is launching Merus as a standalone digital platform, bringing her functional strength-meets-Pilates approach to a more accessible, mat-based format
The fast-growing reformer Pilates brand is adding dedicated upper- and lower-body strength classes as the line between Pilates and strength training continues to blur
The self-funded strength training brand has more than doubled its membership since 2024 and is soon opening its seven Seattle-area location
The strength-focused fitness franchise is revamping its executive leadership team, and adding new tech and franchisee support tools, to drive more growth
New art exhibitions now center exercise equipment, with artists reimagining what it means to work out as fitness becomes a cornerstone of modern lifestyles
The muscle health wearable and performance supplement brands have partnered, with plans to eventually use muscle data to inform personalized recommendations
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