The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Tonal's strength training machines will now be available inside select coworking spaces, potentially signifying a bigger push to make fitness part of American office life
Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design
The HVLP operator is reimagining its marketing messaging and member experience around strength training, while extending the definition beyond picking up weights
The Mexico-based operator has already seen international success with its unique, hyper-personalized strength training format, running a studio in Madrid
The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint
The Chinese fit tech company is widening its ecosystem with four new products including its first wearable as it positions itself more broadly as an AI-powered fitness platform
"Movement Longevity" highlights the importance of women building strength into midlife and beyond. The launch comes alongside a report that found a serious gap between women's knowledge of strength training and how many are actually doing it
The Speir Pilates founder is launching Merus as a standalone digital platform, bringing her functional strength-meets-Pilates approach to a more accessible, mat-based format
The fast-growing reformer Pilates brand is adding dedicated upper- and lower-body strength classes as the line between Pilates and strength training continues to blur
The self-funded strength training brand has more than doubled its membership since 2024 and is soon opening its seven Seattle-area location
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