The Gym of the Future Is Here.
See what’s changing and where operators are investing.
As strength training surges in popularity, startups like Suji, Kyla and Fort are coming up with new ways to help people optimize workouts and improve recovery
The fitness equipment supplier has a new, adaptable strength machinery that’s beneficial to gyms in a variety of ways
With Gym Strength, Apple is looking to capture a new segment of the fitness market: people who already work out in gyms and want structured guidance
The smart strength training brand is adding a design-focused option to its hardware lineup, following a WeWork partnership and new rental program
The brand is using digital resistance and smart technology to deliver sophisticated strength training without the space demands of traditional weights
Tonal's strength training machines will now be available inside select coworking spaces, potentially signifying a bigger push to make fitness part of American office life
Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design
The HVLP operator is reimagining its marketing messaging and member experience around strength training, while extending the definition beyond picking up weights
The Mexico-based operator has already seen international success with its unique, hyper-personalized strength training format, running a studio in Madrid
The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint
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