strength training
Weighted Vests Are Being Redesigned for Women—How The Carry Is Shaping a New Era of Fitness
Built with premium materials and adjustable weight, The Carry Vest delivers on what hundreds of women say the industry has overlooked
MADabolic’s Minimalist Approach to Fitness Is Deliberate by Design
Minimalism at MADabolic isn’t about having less — it’s about removing what doesn’t matter so performance can take center stage.
Consumers Seek Strength & Longevity Over Weight Loss, Life Time Finds
Life Time’s 2026 survey shows strength training overtaking weight loss as the top health priority, while longevity shapes fitness goals.
Fitness Levels Fall Off After Age 35, Long-Term Study Finds
A decades-long study shows physical performance begins deteriorating after 35, regardless of training history. However, regular exercise can help.
Matrix’s Plate-Loaded Machines Help Gyms Meet the Strength Demand
Matrix’s latest additions to its strength training equipment portfolio has everything users and operators are after
Zumba Launches Music-Driven Strength Training Class
Zumba debuts Zumba + Lift, a new strength-focused class that combines resistance training with the brand’s signature music-driven energy.
TRX Leverages Inclusive Design To Elevate Strength Training Staples
TRX’s new batch of tools upgrade time-tested movements to match modern needs around comfort and accessibility
The Gym Venice Targets Age 40+ Members With Smarter Training
At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.
Breaking Down the Top Fitness Modality Trends of 2025
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
At-Home Lifters Are Gravitating Toward Shorter Workouts
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
