Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
The self-funded strength training brand has more than doubled its membership since 2024 and is soon opening its seven Seattle-area location
The strength-focused fitness franchise is revamping its executive leadership team, and adding new tech and franchisee support tools, to drive more growth
New art exhibitions now center exercise equipment, with artists reimagining what it means to work out as fitness becomes a cornerstone of modern lifestyles
The muscle health wearable and performance supplement brands have partnered, with plans to eventually use muscle data to inform personalized recommendations
Now open in Manhattan's Nolita neighborhood, Figure blends Figueroa's signature low-impact sculpting and strength workouts
Strong Pilates has adapted its programming to members who are favoring lifting over traditional reformer formats, and it's not the only Pilates brand to do so
A gym run by someone who doesn’t work out is a terrible idea, Elev8tion founder and self-proclaimed “meat head” Angel Bajana says. With nine locations and counting, he's off to a good start — and he has no plans to sell to private equity, despite persistent interest
REP's senior VP of performance tech Gary Warren spoke with ATN about how the brand is looking to fill the gap for strength-specific data and insights
Tonal is offering its smart strength machines for a monthly fee instead of an upfront purchase, a pivot toward affordability under Todd Bartee, a former private equity partner
The Dallas-based strength chain, backed by former Planet Fitness CEO Chris Rondeau, is breaking ground in Illinois and Arizona as it moves beyond its home market
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