The strength training boom is no passing fad. Research continues to point to building and maintaining muscle as not only pivotal to longevity and functional movement, but also as a vital component of GLP-1-supported weight-loss plans to support overall health.
Despite the strength boom currently sweeping across gyms and studios, Echelon Fitness, a leading fitness equipment supplier, says the industry needs to take a different approach when it comes to delivering what consumers and operators need from the modality.
Peloton’s new HiLit+ program comes as the brand leans further into sustainable training and longevity-focused protocols.
The Minnesota-based Discover Strength now operates 41 studios across 15 states, with multi-unit franchisees driving much of its recent growth.
A new Myzone report shows that gym members across age groups are spending more time working out in lower-to-moderate intensity zones, which it calls "habit and longevity" training.
The women’s-only lifting concept, co-founded by SculptHouse founder Katherine Mason and Nike trainer Betina Gozo Shimonek, will debut in Dallas in September.
Fitbit data from 750 adults found that daily movement and exercise levels declined after people started taking GLP-1 weight-loss drugs.
One LDN, a high-performance gym brand in the U.K., is looking to raise funds for two new locations in London.
New research suggests strength and “power" are vital to long-term health. Matrix has made the moves to deliver both.
Kourtney Kardashian’s supplement brand Lemme has partnered with fitness chain Solidcore for the launch of new creatine gummy flavors.
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