Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing.
Sunlighten, a maker of smart infrared saunas, has attracted high-profile fans including Bobbi Brown, LeAnn Rimes, Tim McGraw and Damar Hamlin.
The Texas expansion is part of a push by Perspire to bring its infrared sauna studios to major markets throughout the U.S.
The infrared and red-light therapy brand has 30 signed franchise agreements and will increase its footprint in Florida, among other expansion plans.
24 Hour Fitness is adding a host of boutique wellness services to its two California clubs opening this month.
As travelers look to book restorative adventures, data shows that boutique wellness experiences and vacations are primed for takeoff
With built-in streaming and entertainment options, the mPulse Smart Sauna from Sunlighten combines the best of tech with wellness.
Muscle Lab is leveraging AI like ChatGPT to offer its clients "dynamically tailored" experiences that evolve to meet their needs over time.
Consistently using heat therapy is more important than getting the temperature exactly right, and it's important to start slow.
SweatHouz, a wellness and recovery brand created by Jamie Weeks, is expanding rapidly, with over 100 franchise licenses sold in under a year.
Sign Up to Our Newsletter
