With almost 700 open studios, Hotworx combines typical boutique fitness-style classes with virtual trainers in an infrared sauna environment.
Perspire Sauna Studio's new device lets infrared sauna users partake in a 45-degree rain shower blast, combining hot and cold therapy in one place.
SWTHZ, a sauna and cold plunge studio brand, is adding scientist Dr. Susanna Søberg and private equity vet Rachel Lee to its ranks.
Infrared sauna and red light therapy franchise Perspire Sauna Studio is eyeing 500 locations by 2027 as it sees high demand among franchisees.
The brainchild of franchising expert Jamie Weeks, SWTHZ offers infrared sauna, cold plunge and Vitamin C showers in luxurious private suites.
Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.
After rapidly scaling in Australia, the float therapy/infrared sauna/massage provider is ready to do the same in the States.
Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing.
Sunlighten, a maker of smart infrared saunas, has attracted high-profile fans including Bobbi Brown, LeAnn Rimes, Tim McGraw and Damar Hamlin.
The Texas expansion is part of a push by Perspire to bring its infrared sauna studios to major markets throughout the U.S.
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