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Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Spa markets in North America and the Middle East-North Africa regions have exceeded pre-pandemic levels, driven by an embrace of new wellness trends.
The HaloSauna from Halotherapy Solutions is the only product on the market that integrates dry salt and infrared sauna therapy in one unit.
The Chelsea Piers Fitness gym in Flatiron boasts top-flight equipment, a co-working space, a contrast therapy suite and group fitness spaces.
Already a hit in Canada for its wellness programming fused with group-based hot and cold therapy, Othership has landed in New York City.
With almost 700 open studios, Hotworx combines typical boutique fitness-style classes with virtual trainers in an infrared sauna environment.
Perspire Sauna Studio's new device lets infrared sauna users partake in a 45-degree rain shower blast, combining hot and cold therapy in one place.
SWTHZ, a sauna and cold plunge studio brand, is adding scientist Dr. Susanna Søberg and private equity vet Rachel Lee to its ranks.
Infrared sauna and red light therapy franchise Perspire Sauna Studio is eyeing 500 locations by 2027 as it sees high demand among franchisees.
The brainchild of franchising expert Jamie Weeks, SWTHZ offers infrared sauna, cold plunge and Vitamin C showers in luxurious private suites.
Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.
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