The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The low-cost gym giant is buying NonStop Gym in a deal that will make PureGym Switzerland's largest budget fitness operator, with more than 100 locations by year-end
Proceeds will be used to refinance PureGym’s existing euro and sterling senior secured notes, partially repay preferred financing and for general corporate purposes, according to a person familiar with the matter
The U.K. low-price gym giant says the former Blink Fitness gyms it acquired in New York and New Jersey are fully integrated and more profitable
As participation in weekly exercise rises in Ireland, PureGym, the U.K.'s largest low-price gym operator, is entering the market.
Gyms might have to work harder to acquire new members in the months and years ahead, a new report suggests.
U.K. gyms are turning screen fatigue into a selling point, with top operators like PureGym and Fitness First innovating to keep members off their phones.
PureGym reported around $1 billion in revenue for 2025 as the U.K.'s largest fitness operator accelerates its U.S. expansion efforts.
The European fitness market grew to 75.5 million members and €39.1 billion in revenue in 2025, per a new Deloitte and EuropeActive report.
High-value, low-price gyms have moved past affordability as their (only) competitive edge, industry executives said at the recent HFA Show.
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
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