PureGym reported around $1 billion in revenue for 2025 as the U.K.'s largest fitness operator accelerates its U.S. expansion efforts.
The European fitness market grew to 75.5 million members and €39.1 billion in revenue in 2025, per a new Deloitte and EuropeActive report.
High-value, low-price gyms have moved past affordability as their (only) competitive edge, industry executives said at the recent HFA Show.
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
PureGym’s 24/7 access model, which trades a front desk for entry pods, has worked overseas, but in New York, it’s sparked debate.
ATN breaks down the fitness trends with the biggest increases and decreases in Google search activity in 2025, according to PureGym’s annual report.
PureGym brings its high-value low-price model to New York and New Jersey with 56 upgraded former Blink Fitness clubs and 24/7 access.
PureGym joins 60 employers in the UK Government’s Keep Britain Working Review to combat workplace ill-health and boost productivity.
PureGym opened all 435 of its gyms across the U.K. for National Fitness Day, offering free day passes and new classes Strike, Step and Pump.
Sign Up to Our Newsletter
