Fitness Business ATN Week in Review: Gymgoers Say No to Too Much Tech Josh Liberatore January 23, 2026 Share on Facebook Share on Twitter Share via Email credit: Les Mills This week, we break down a recent report finding that nearly all consumers prefer human coaching to AI workout guidance, the controversy over PureGym’s pod… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Artificial Intelligence (AI) ATN Pro ATN Weekly Fit Tech Les Mills Peloton PureGym