Total U.K. gym memberships are at 10.7 million, up 4% from 2021, with many people gravitating to HVLP operators like PureGym.
European health/fitness center revenue and membership numbers have topped pre-pandemic levels for the first time, with more growth ahead.
The Gym Group, a low-price gym operator in the U.K., reported solid revenue growth in 2023 and is planning to open new locations.
One of Europe's top fitness operators is looking to muscle its way into the crowded high-value, low-price gym market in the U.S. and Canada.
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