Fitness•Tech Gymgoers Want 24/7 Access. But Are They Ready for the Tech That Makes It Possible? Courtney Rehfeldt January 20, 2026 PureGym's FiDi location in New York City features automated entry pods (credit: Collin Helwig/ATN) PureGym, a U.K. fitness giant, arrived in New York with a 24/7 access model it’s used for years overseas. New… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters $299/year Subscribe Now Already a member? Log in Already a member? Log in here Tags: 24/7 ATN Pro Fit Tech Gyms Member Engagement Tools PureGym