Fitness•Tech Gymgoers Want 24/7 Access. But Are They Ready for the Tech That Makes It Possible? Courtney Rehfeldt January 20, 2026 Share on Facebook Share on Twitter Share via Email PureGym's FiDi location in New York City features automated entry pods (credit: Collin Helwig/ATN) PureGym, a U.K. fitness giant, arrived in New York with a 24/7 access model it’s used for years overseas. New Yorkers, instead, showed up with… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: 24/7 ATN Pro Fit Tech Gyms Member Engagement Tools PureGym