Fitness•Tech Gymgoers Want 24/7 Access. But Are They Ready for the Tech That Makes It Possible? Courtney Rehfeldt Published: January 20, 2026 Share on Facebook Share on Twitter Share via Email PureGym entry doors in a New York City gym (credit: Collin Helwig/ATN) PureGym, a U.K. fitness giant, arrived in New York with a 24/7 access model it’s used for years overseas. New Yorkers, instead, showed up with… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:24/7 ATN Pro Fit Tech Gyms Member Engagement Tools PureGym