Plunge
Plunge Launches Pop-Up Tub To Make Cold Plunging More Accessible
The cold plunge company unveiled its Evolve Series, which includes affordable and portable tub offerings.
Aktiv Solutions Grows Leadership Team, Eyes Expansion
Fitness industry veteran Mike Kelly joins Aktiv as Global VP/Sales as the company eyes new markets, distribution deals and product releases.
The 10 Most Popular Fitness & Wellness Stories of 2023
From CEO shakeups to celebrity endorsement deals to lawsuits, these fitness and wellness articles caught eyeballs in 2023.
Hot & Cold, Pilates, Assisted Stretching Named Top Wellness Trends of 2024
According to Yelp's 2024 wellness trends report, the upcoming year will be filled with hot/cold therapies, Pilates and assisted stretching.
These Brands Are Driving the Booming Business of Recovery
Executives at WellnessSpace Brands, Restore Hyper Wellness and Plunge speak on the growing popularity of recovery modalities inside gyms.
Product of the Week: Is the Plunge All-In Worth its Premium Price Tag?
Plunge's All-In tub has easier setup, maintenance and improved cooling tech. Read our honest review to see if it's worth paying almost double the original.
Plunge Goes ‘All-In’ With New, Premium Cold Tub
Plunge's new product is almost twice as expensive as its signature cold plunge tub, coming packed with features including app connectivity.
Aktiv Solutions Helps Operators Build for the Next Gen of Fitness & Wellness
Aktiv founder and CEO Bryan Green believes the physical layout of the fitness floor is as important as the quality of equipment offered.
Aktiv Solutions Acquires Fitspace Design in Latest Expansion Move
Aktiv will integrate Fitspace Design's user-centric approach with its premium training equipment and digital program offerings.
CEO Corner: Ryan Duey on How Plunge Grew From the Garage to the Mainstream
From an initial test batch of 20 units, Duey and Michael Garrett have built their company into the premier maker of cold plunge tubs.
