Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
The co-founder of Planet Fitness, Marc Grondahl leaves behind an impressive legacy he helped build alongside his brother, Michael.
A lawsuit alleging Planet Fitness botched a recent strength-training marketing campaign is highly important for the gym giant, regardless of the ultimate outcome of the case
Planet Fitness' recent strength training-focused marketing campaign was meant to fuel membership growth but intimidated core customers instead, according to a new lawsuit
FitRack, a new multi-user training hub, is designed to help gyms increase programming capacity and support small-group training without expanding their equipment footprint
The American Securities-owned fitness operator and its creditors have been engaged in restructuring talks to tackle a rapid succession of debt maturities.
Planet Fitness has made a formidable step in its ambitions to grow its presence overseas by hiring a new CFO and president of international.
Chris Rondeau, the longtime former CEO of Planet Fitness, has invested in Absolute Recomp, a strength training gym chain with national expansion ambitions.
Easy Mile Fitness, a top Planet Fitness franchisee, is doubling down on its Pacific Northwest presence, adding new gyms and updating current facilities in Oregon.
Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
Peloton's most recent earnings report should instill more investor confidence in CEO Peter Stern, while Planet Fitness reported lagging January membership numbers.
Sign Up to Our Newsletter