Planet Fitness
Breaking Down the Best New Year’s Ad Campaigns in Fitness
With the New Year's rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025.
Planet Fitness Bolsters Executive Team Amid Solid Metrics
Planet Fitness has onboarded two seasoned leaders as it looks to focus on the high-value rather than its low price
Planet Fitness Targets New Members with Strength Equipment
Planet Fitness has kicked off a limited-time offer for new members as it makes strength equipment upgrades at U.S. locations.
Planet Fitness Invests in Future with $1M+ to Boys & Girls Clubs
Planet Fitness donated over $1M to Boys & Girls Clubs in 2024 and plans to expand its 'Mini Judgement Free Zones' in the new year.
The Fitness & Wellness Moves That Defined 2024
ATN breaks down the acquisitions, bankruptcies and CEO hires that figure to impact the fitness and wellness industry for years to come.
The 10 Most Popular Fitness & Wellness Stories of 2024
From mega-mergers to shocking CEO departures to new research findings, this was the most popular fitness and wellness news of 2024.
Planet Fitness Poised for Strong 2025, Analysts Say
Analysts believe a new marketing approach and adding more strength training equipment will set Planet Fitness up for success.
PureGym Celebrates Milestone 400th Gym in U.K.
PureGym, a leading U.K. gym operator, plans to open an additional 200 sites in the U.K. in the coming years.
Bankruptcy Court Greenlights Blink Fitness Sale to PureGym
PureGym has scored Blink Fitness locations in New York and New Jersey in a $121 million deal that will advance its North American endeavors.
Planet Fitness PerksFest Returns
Planet Fitness PerksFest has returned to save members money on leading brands such as WeightWatchers, Apple Music, Ninja and more.
