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Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
Peloton's most recent earnings report should instill more investor confidence in CEO Peter Stern, while Planet Fitness reported lagging January membership numbers.
At 25, Justin Grondahl is building a 63,000-square-foot gym featuring 10 pickleball courts just 600 yards from the first-ever Planet Fitness.
Flynn Group, the company behind thousands of Taco Bell and Applebee's locations, just tripled its Planet Fitness portfolio in a single deal.
With March Madness underway, Planet Fitness has brought in Fudd to promote its push to offer more recovery amenities at its gyms.
According to a report from Inspire360, 17 fitness operators now have some form of a GLP-1 program, including Planet Fitness, Life Time and Equinox.
Crunch Fitness boosted its leasing activity nearly 50% year-over-year and added 91 locations in 2025, according to CoStar data.
Planet Fitness CEO Colleen Keating sees a significant and largely untapped membership base taking shape as more people take GLP-1s.
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.
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