Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.
Strong Pilates has officially entered the California market, opening its first Golden State studio in West Hollywood.
As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.
Bodybar Pilates is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total.
A luxury Pilates brand is turning a vintage New York City carriage house into the largest Pilates studio in the U.S.
The co-branded space features a reformer Pilates studio, Technogym equipment, a full spa and recovery modalities.
Pilates has expanded into a global, multi-format category that now sits at the intersection of performance, longevity, rehabilitation and preventative health. Reformers dominate studio floors, hybrid classes blend strength and Pilates principles, and a broader, more diverse population is stepping into studios with higher expectations than ever before.
Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.
Club Pilates, one of the top brands in boutique fitness, is changing things up, introducing its first new class format in seven years.
Snap Fitness has opened a new club in central London, a 24/7 gym model with boutique training, Pilates and recovery offerings.
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