Patrick Mahomes

Whoop Signs Cristiano Ronaldo as Investor, Ambassador in Global Play

Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.

Hyperice nike Andy Miguel

Hyperice Adds Nike Vet Andy Miguel as New Head of Marketing

Miguel arrives at Hyperice after nearly two decades at Nike, where he oversaw the Jordan Brand and directed NBA All-Star Game campaigns.

Man & woman at a Sweathouz sauna

A Hot Partnership: SweatHouz & Hyperice Team Up to Redefine the Wellness Experience

Sweathouz already offers a wellness experience that includes an infrared sauna, redlight therapy, hydromassage, and cold plunge.

Patrick Mahomes with football in his hands

WHOOP & Hyperice Join Forces to Enhance Understanding of Recovery

WHOOP & Hyperice also plan to study the effects of the tech on physical recovery & human performance enhancement.

Hyperice-Normatec-Go-launch-news-exclusive-by-ATN

Hyperice Introduces Normatec Go, Offering ‘Massage with Air, Anywhere’

The Hyperice Normatec Go features seven levels of targeted calf pressure, three zones of compression, HyperSync, & Bluetooth-app connection.

WHOOP layoffs news

WHOOP Announces 15% Layoffs

WHOOP layoffs come on the heels of at-home fitness gym brand Tonal announcing that it will lay off 35% of its workforce.

Patrick Mahomes Agrees to Equity Deal with Performance Tech Company Hyperice

Patrick Mahomes is on a winning streak. Days after the Kansas City Chiefs quarterback helped increase ESPN’s “Monday Night Football” […]