Culture of Bathe-ing is hosting an open-air wellness festival on the Williamsburg waterfront featuring saunas, guided sessions and more.
SweatHouz is opening two new studios a week through year-end as demand for private infrared sauna and cold-plunge suites surges.
Othership announced plans to open a 14,000-square-foot UES location in 2027 that will feature the brand's first "social spa" concept.
At a Global Wellness Institute event discussing the latest research around saunas, mental and social well-being dominated the conversation.
The Runningman Festival 2025 was more than a wellness weekend. It offers 5 key lessons for brands looking to level up.
Social contrast therapy brand Othership is expanding its footprint in New York City with a new Williamsburg, Brooklyn, location.
As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.
Othership has raised $8.5M to expand its social sauna and ice bath experience in the U.S., with a new location opening soon in Brooklyn.
From digital detox retreats to social bathhouses, experts foresee a rise in wellness experiences that trade phones for personal connection
The global wellness economy now stands at $6.3 trillion, and gyms and health clubs are getting in on the action.
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