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Sanctum brings its music-driven movement ritual to NYC's Othership for a two-day pop-up, tapping into the analog boom drawing U.S. consumers.
Americans are highly concerned about their long-term health, and in response, they're increasingly embracing wearables and non-traditional sources of wellness information.
Bathhouse has raised $35 million, led by Imaginary Ventures, with locations planned for LA, Chicago, Nashville and more in NY.
Culture of Bathe-ing is hosting an open-air wellness festival on the Williamsburg waterfront featuring saunas, guided sessions and more.
SweatHouz is opening two new studios a week through year-end as demand for private infrared sauna and cold-plunge suites surges.
Othership announced plans to open a 14,000-square-foot UES location in 2027 that will feature the brand's first "social spa" concept.
At a Global Wellness Institute event discussing the latest research around saunas, mental and social well-being dominated the conversation.
The Runningman Festival 2025 was more than a wellness weekend. It offers 5 key lessons for brands looking to level up.
Social contrast therapy brand Othership is expanding its footprint in New York City with a new Williamsburg, Brooklyn, location.
As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.
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