Fitness Business ATN Week in Review: As Americans Take Healthcare Into Their Own Hands, Gyms Have an Opportunity Josh Liberatore May 15, 2026 Share on Facebook Share on Twitter Share via Email credit: GaudiLab/shutterstock.com This week, we break down why it’s good news for fitness brands that an increasing number of Americans are embracing preventive health measures Americans are… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro ATN Weekly Bathhouse Healthcare Othership
