Virtuagym CEO Hugo Braam says fitness brands need to be with their members at all times, so creating an omnichannel experience is key.
Originally created for the fashion and retail space, Fit:match sees a massive opportunity to bring 3D body scanning to the fitness industry.
Athletic country club brand Life Time says its members can expect tech tools like AI to become a "growing aspect of their experiences."
Red Light Method founder Allison Beardsley points to Walla's highly personalized and easy-to-use software as a key reason for her brand's early growth.
Sency's SDK allows fitness brands to offer AI-powered motion tracking inside their apps, offering an industry-changing level of personalization.
Advanced body scanning tech from brands like Evolt help GLP-1 users mitigate the risks of losing muscle mass while on weight-loss drugs.
Q1 check-ins have nearly doubled from pre-pandemic levels while demand for personal training soars, according to a report from ABC Fitness.
EGYM Genius leverages AI to create personalized workout routines that adjust with users over time and account for the daily challenges of life.
As cardio declines, some gyms are fighting back, offering immersive mini theaters where members can watch movies while working out.
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
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