Too many fitness brands are leaving prospective fitness members with inquiries "on read," according to a new study from Keepme.
Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.
Gyms face significant challenges in retaining members. But the member onboarding process offers a golden opportunity to create connections.
Life Time is raising its full-year revenue guidance to between $2.56 and $2.59 billion following a strong second quarter.
To celebrate the upcoming Olympics in Paris, Myzone is running a Games-themed challenge for workout enthusiasts across the globe.
Momence Ads Manager helps fitness businesses launch ad campaigns without having to navigate confusing platforms or invest in outside help.
World Gym VP/Marketing Tom Dievart shares how the global gym chain is leveraging technology to enhance the member experience.
The majority of Gen Z is active and 73% are members or users of health clubs, gyms or studios, according to data from ABC Fitness.
Virtuagym CEO Hugo Braam says fitness brands need to be with their members at all times, so creating an omnichannel experience is key.
Originally created for the fashion and retail space, Fit:match sees a massive opportunity to bring 3D body scanning to the fitness industry.
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