Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Advanced body scanning tech from brands like Evolt help GLP-1 users mitigate the risks of losing muscle mass while on weight-loss drugs.
Q1 check-ins have nearly doubled from pre-pandemic levels while demand for personal training soars, according to a report from ABC Fitness.
EGYM Genius leverages AI to create personalized workout routines that adjust with users over time and account for the daily challenges of life.
As cardio declines, some gyms are fighting back, offering immersive mini theaters where members can watch movies while working out.
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support.
Myzone has rolled out MZ-Open, which makes its industry-leading heart rate tracking tech available on Apple and Android smartwatches.
A multi-unit Anytime Fitness franchise owner credits AF's SmartCoaching feature as a key revenue driver at his 13 clubs.
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