The telehealth company has added Flo Health, MyFitnessPal, Ladder, Dexcom, iFIT and more to its subscriber benefits program as it doubles down on holistic wellness and GLP-1 support
Vasa Fitness' new Studio Pilates class features 45-minute sessions on NordicTrack Ultra 1 Reform RX reformers.
The Boston Marathon carries potentially more prestige than any other of the World Marathon Majors. It’s notoriously difficult to get into; in order to even have a chance of an entry, you need to run a qualifying time — which keeps getting faster every year — and even then, there’s no guarantee. Others go the...
Connected fitness brand iFIT has hired Marc Washington, the founder and former CEO of gut and metabolic health company Supergut.
iFIT is betting on the growth of fitness influencers in a new incubation program designed to help spotlight and develop emerging talent.
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
Virtuix has gone public on the Nasdaq Global Market, lining up new capital for its treadmill-like virtual reality (VR) movement platform.
As Meta winds down its VR fitness studio, iFIT is expanding its AI-generated content, releasing a new immersive treadmill series.
Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
Once a boutique niche, Pilates is now influencing a sweeping industry transformation. iFIT and Freemotion are ushering in the change
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