Crunch Fitness Clubs Can Add Freemotion Equipment in New Deal

Now an approved global vendor for the HVLP giant, Freemotion will bring its iFIT-powered connected fitness and strength offerings to Crunch facilities

Crunch Fitness has added Freemotion Fitness, the commercial equipment arm of iFIT, as an approved global vendor.

Crunch’s 3.5 million members will soon have access to Freemotion’s immersive iFIT-powered training and coaching options on various equipment, including treadmills, Genesis cable-based strength line and Smart Series cardio machines.

“We’re excited to expand our partnership with Freemotion and give our network the option to leverage the brand for their clubs,” said Crunch’s vice president of sourcing and procurement Kent Ashley. “Freemotion delivers the durability, performance, and innovation that match the energy and expectations of our members.”

The equipment expansion builds upon Crunch’s larger ambitions for 2026, as the high-value, low-price (HVLP) operator aims to open roughly 100 gyms worldwide this year. Crunch opened 91 clubs last year, continuing its rapid expansion pace.

Incorporating Freemotion’s connected fitness equipment isn’t a bad idea either — the global connected fitness market is projected to reach $178.5 million by 2029.